/* Scaly site. One sheet of paper in a hairline frame: poster type, statement type, rounded images. */
@font-face{font-family:"Google Sans";src:url(/fonts/GoogleSans.woff2) format("woff2");font-weight:400 700;font-display:swap}

:root{
  --mat:#FFFFFF;--paper:#FFFFFF;--paper-2:#F2F2F0;--paper-3:#EAEAE7;--ink:#101010;--mute:#62615C;--line:#101010;--soft:rgba(16,16,16,.18);
  --pink:#E42353;--pink-deep:#A82F53;--on-ink:#FFFFFF;--on-ink-mute:#B4B3AD;
  --pad:clamp(18px,3.2vw,56px);--gap:clamp(14px,1.6vw,28px);--r:clamp(14px,1.3vw,18px);
  --ease:cubic-bezier(.16,1,.3,1);--top:64px;
}
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-padding-top:calc(var(--top) + 16px);scrollbar-color:var(--ink) var(--paper)}
body{margin:0;background:var(--mat);color:var(--ink);font:400 clamp(16px,1.15vw,18px)/1.55 "Google Sans",Rubik,system-ui,sans-serif;-webkit-font-smoothing:antialiased;overflow-wrap:break-word}
::selection{background:var(--pink);color:#fff}
img{display:block;max-width:100%;height:auto}
a{color:inherit;text-underline-offset:.2em}
h1,h2,h3,p,ul,ol,dl,dd,figure,fieldset{margin:0;padding:0}
ul,ol{list-style:none}
fieldset{border:0;min-width:0}
button{font:inherit;color:inherit;background:none;border:0;padding:0;cursor:pointer}
:focus-visible{outline:2px solid var(--pink);outline-offset:3px;border-radius:2px}
.skip{position:fixed;top:-60px;inset-inline-start:12px;background:var(--ink);color:#fff;padding:10px 14px;z-index:100;border-radius:8px}
.skip:focus{top:12px}
[hidden]{display:none!important}

/* the sheet */
.frame{margin:clamp(6px,1.3vw,22px);border:1px solid var(--line);overflow:clip;background:var(--paper)}
main>*+*,main>section,.band{border-top:1px solid var(--line)}
main>:first-child{border-top:0}
section{padding:clamp(40px,6vw,104px) var(--pad)}

/* type */
.d{font-family:Karantina,"Google Sans",sans-serif;font-weight:700;line-height:.94;letter-spacing:0;text-wrap:balance}
.d--xxl{font-size:clamp(68px,13.4vw,264px);line-height:.88}
.d--giant{font-size:39vw;line-height:.86}
.d--xl{font-size:clamp(56px,8.6vw,170px)}
.d--l{font-size:clamp(46px,5.6vw,108px)}
.d--m{font-size:clamp(38px,3.8vw,72px)}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:space-between;gap:18px;min-height:52px;padding:0 20px;background:var(--ink);color:#fff;text-decoration:none;font-weight:500;border:1px solid var(--ink);border-radius:8px;transition:background .25s,color .25s,border-color .25s}
.btn .ar{width:20px;height:20px;transition:transform .35s var(--ease)}
.btn:hover .ar{transform:translateX(-5px)}
.btn--pink{background:var(--pink);border-color:var(--pink);color:#fff}
.btn--pink:hover{background:var(--pink-deep);border-color:var(--pink-deep)}
.btn--line{background:transparent;color:inherit;border-color:currentColor}
.btn--line:hover{background:var(--ink);color:#fff;border-color:var(--ink)}
.btn--ink:hover{background:#000}
.ic{width:20px;height:20px;flex:none}
.cta{display:flex;flex-wrap:wrap;gap:10px;align-items:center}
.more{display:inline-flex;align-items:center;gap:10px;font-weight:500}
.more .ar{width:18px;height:18px;transition:transform .35s var(--ease)}
a:hover .more .ar{transform:translateX(-5px)}
.ar--back{transform:scaleX(-1)}

/* header */
.top{position:sticky;top:0;z-index:30;display:grid;grid-template-columns:1fr auto 1fr;align-items:center;height:var(--top);padding:0 var(--pad);background:var(--paper);border-bottom:1px solid var(--line)}
.logo{justify-self:start;display:block}
.logo img{height:38px;width:auto}
.nav{display:flex;gap:clamp(16px,2.2vw,36px)}
.nav a{text-decoration:none;font-size:15px;position:relative;padding:6px 0}
.nav a::after{content:"";position:absolute;inset:auto 0 0;height:1px;background:currentColor;transform:scaleX(0);transform-origin:right;transition:transform .35s var(--ease)}
.nav a:hover::after,.nav a[aria-current]::after{transform:scaleX(1)}
.top-c{justify-self:end;display:flex;align-items:center;gap:10px}
.top-cta{display:inline-flex;align-items:center;height:40px;padding:0 18px;background:var(--ink);color:#fff;text-decoration:none;font-size:15px;font-weight:500;border-radius:8px;transition:background .25s}
.top-cta:hover{background:var(--pink)}
.burger{display:none;width:44px;height:44px;position:relative}
.burger i{position:absolute;inset-inline:9px;height:1.5px;background:var(--ink);transition:transform .3s var(--ease),top .3s var(--ease)}
.burger i:nth-child(1){top:17px}.burger i:nth-child(2){top:26px}
.burger[aria-expanded=true] i:nth-child(1){top:21px;transform:rotate(45deg)}
.burger[aria-expanded=true] i:nth-child(2){top:21px;transform:rotate(-45deg)}
.menu{position:fixed;inset:calc(var(--top) + clamp(6px,.9vw,14px)) 0 0;z-index:29;background:var(--paper);padding:20px var(--pad) 32px;overflow:auto;display:flex;flex-direction:column;justify-content:space-between;gap:24px}
.menu nav{display:flex;flex-direction:column}
.menu nav a{font:700 clamp(52px,15vw,84px)/1.08 Karantina,sans-serif;text-decoration:none;border-bottom:1px solid var(--line);padding:6px 0}
.menu nav a:last-child{background:var(--pink);color:#fff;border:0;border-radius:8px;padding-inline:14px;margin-top:14px}
.menu p{color:var(--mute)}

/* hero */
.hero h1{font-size:clamp(68px,11.3vw,250px)}
.hero{display:grid;grid-template-columns:1fr;padding:clamp(28px,3.6vw,64px) var(--pad) clamp(24px,2.6vw,44px);gap:clamp(20px,2.4vw,40px)}
.hero-b{display:grid;grid-template-columns:minmax(0,62ch) auto;justify-content:space-between;align-items:end;gap:20px 40px;font-size:clamp(17px,1.4vw,22px);line-height:1.45}
.band{position:relative;overflow:hidden;background:var(--paper-2)}
.band img{width:100%;height:clamp(300px,52vw,860px);object-fit:cover;object-position:50% 24%}
.band--short img{height:clamp(260px,38vw,620px)}
.band figcaption{position:absolute;inset-block-end:12px;inset-inline-start:12px;max-width:calc(100% - 24px);background:var(--paper);padding:6px 12px;border-radius:8px;font-size:13px;line-height:1.35}

/* logos */
.logos{display:grid;grid-template-columns:1fr;gap:var(--gap) clamp(24px,4vw,64px);align-items:center;padding-block:clamp(22px,2.6vw,36px)}
.logos h2{font-size:15px;font-weight:500;white-space:nowrap}
.logos-r{display:grid;grid-template-columns:repeat(7,1fr);gap:clamp(16px,2.6vw,48px);align-items:center}
.logos-r a{display:flex;justify-content:center;opacity:.8;transition:opacity .2s}
.logos-r a:hover{opacity:1}
.logos-r img{height:clamp(22px,2.2vw,34px);width:auto;max-width:100%;object-fit:contain;filter:brightness(0);transition:filter .3s}
.logos-r a:hover img{filter:none}
.logos-r .lg-solene img{transform:scale(1.9)}
.logos-r .lg-velle img{transform:scale(.8)}

/* statement */
.say{display:grid;grid-template-columns:minmax(0,1.9fr) minmax(0,1fr);gap:0;padding:0}
.say-t{padding:clamp(36px,5.4vw,92px) var(--pad);font-weight:500;font-size:clamp(30px,4.3vw,76px);line-height:1.08;letter-spacing:-.022em;text-wrap:pretty}
.say-t span{color:#8B8A84}
.say--solo{grid-template-columns:1fr}
.facts{display:grid;grid-template-columns:1fr 1fr;border-inline-start:1px solid var(--line)}
.facts>div{padding:clamp(18px,2vw,32px);display:flex;flex-direction:column;justify-content:flex-end;gap:6px;border-bottom:1px solid var(--line)}
.facts>div:nth-child(odd){border-inline-end:1px solid var(--soft)}
.facts>div:nth-last-child(-n+2){border-bottom:0}
.facts dd{font-size:15px;line-height:1.35}
.facts dt{text-align:right;white-space:nowrap;font-size:clamp(50px,5.4vw,104px);line-height:1}
.facts--row{grid-template-columns:repeat(3,1fr);border-inline-start:0}
.facts--row>div,.facts--row>div:nth-child(odd){border:0;border-inline-end:1px solid var(--line)}
.facts--row>div:last-child{border-inline-end:0}

/* service page: image beside facts */
.svc-top{display:grid;grid-template-columns:minmax(0,2.4fr) minmax(0,1fr);padding:0}
.svc-top figure{position:relative;padding:clamp(18px,2.4vw,40px) var(--pad);padding-inline-end:clamp(18px,2.4vw,40px)}
.svc-top figure img{width:100%;aspect-ratio:3/2;object-fit:cover;border-radius:var(--r)}
.svc-top figcaption{font-size:13px;color:var(--mute);margin-top:8px}
.svc-top .facts{grid-template-columns:1fr;border-inline-start:1px solid var(--line);border-top:0}
.svc-top .facts>div,.svc-top .facts>div:nth-child(n){border:0;border-bottom:1px solid var(--line);border-inline-end:0}
.svc-top .facts>div:last-child{border-bottom:0}

.say--facts{grid-template-columns:1fr}
.say--facts .facts{grid-template-columns:repeat(3,1fr);border-inline-start:0}
.say--facts .facts>div,.say--facts .facts>div:nth-child(n){border:0;border-inline-end:1px solid var(--line)}
.say--facts .facts>div:last-child{border-inline-end:0}

/* services: the giant word and the images that sit on it */
.svcs{padding-bottom:clamp(40px,5vw,88px);overflow:clip}
.svcs h2{text-align:center;white-space:nowrap;margin-bottom:-.135em;will-change:transform}
.svc-g{position:relative;display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(28px,3vw,52px) var(--gap)}
.svc{display:flex;flex-direction:column;gap:12px;text-decoration:none}
.svc-m{display:block;overflow:hidden;border-radius:var(--r);border:1px solid var(--line);background:var(--paper-2)}
.svc-m img{width:100%;aspect-ratio:4/3;object-fit:cover;transition:transform 1s var(--ease)}
.svc:hover .svc-m img{transform:scale(1.04)}
.svc h3{font-size:clamp(20px,1.7vw,28px);font-weight:500;letter-spacing:-.012em;line-height:1.15;margin-top:6px}
.svc p{color:var(--mute)}

/* section heads */
.head{display:grid;grid-template-columns:minmax(0,1fr) auto;gap:14px clamp(24px,4vw,72px);align-items:end;margin-bottom:clamp(26px,3.4vw,56px)}
.head h2{grid-column:1/-1}
.head>p{max-width:56ch}
.head>.btn{justify-self:end}
.head>h2+.btn{grid-column:1/-1;justify-self:start}
.head>p{color:var(--mute)}
.head--on>p{color:var(--on-ink-mute)}

/* work */
.wk-g{display:grid;grid-template-columns:repeat(12,1fr);gap:clamp(34px,4vw,68px) var(--gap)}
.wk{grid-column:span 6;display:flex;flex-direction:column;gap:14px;text-decoration:none}
.wk-m{display:grid;grid-template-columns:minmax(0,3.1fr) minmax(0,1fr);gap:clamp(10px,1.2vw,22px);padding:clamp(14px,2vw,44px);align-items:stretch;border:1px solid var(--line);border-radius:var(--r);background:var(--paper-2);transition:background .35s}
.wk:hover .wk-m{background:var(--paper-3)}
.wk-d{width:100%;height:auto;aspect-ratio:16/10;align-self:start;object-fit:cover;object-position:top;border:1px solid var(--line);border-radius:clamp(8px,.9vw,14px);background:#fff}
.wk-p{width:100%;height:0;min-height:100%;object-fit:cover;object-position:top;border:clamp(2px,.28vw,4px) solid var(--ink);border-radius:clamp(12px,1.5vw,28px);background:#fff}
.wk-t{display:grid;grid-template-columns:auto minmax(0,1fr);gap:0 18px;align-items:baseline}
.wk-t strong{grid-row:1/3}
.wk-t em{font-style:normal;color:var(--mute);font-size:14px}

.wk-g--all{grid-template-columns:1fr}
.wk-g--all .wk{grid-column:auto}

/* AI band, ink ground */
.lab{background:var(--ink);color:var(--on-ink);overflow:clip}
.lab .btn--line{color:var(--on-ink)}
.lab-r{display:flex;gap:var(--gap);overflow-x:auto;scroll-snap-type:x mandatory;margin-inline:calc(var(--pad)*-1);padding-inline:var(--pad);scroll-padding-inline:var(--pad);scrollbar-width:none}
.lab-r::-webkit-scrollbar{display:none}
.aic{position:relative;flex:none;scroll-snap-align:start;height:clamp(360px,44vw,720px);border-radius:var(--r);overflow:hidden;background:#222}
.aic>img{height:100%;width:auto;max-width:none}
.aic-src{position:absolute;inset-block-end:12px;inset-inline-start:12px;width:30%;min-width:96px;border-radius:12px;overflow:hidden;border:2px solid var(--paper);background:var(--paper)}
.aic-src img{width:100%;aspect-ratio:1;object-fit:cover}
.aic-src span{display:block;background:var(--paper);color:var(--ink);font-size:12px;text-align:center;line-height:1.7}
.aic figcaption{position:absolute;inset-block-start:12px;inset-inline-start:12px;background:var(--paper);color:var(--ink);padding:5px 12px;border-radius:8px;font-size:13px;line-height:1.3}
.aic figcaption b{font-weight:600}

/* why */
.why-g{display:grid;grid-template-columns:repeat(4,1fr);border-block:1px solid var(--line);margin-top:clamp(26px,3vw,48px)}
.why-i{padding:clamp(22px,2.4vw,40px) clamp(16px,1.8vw,30px);border-inline-end:1px solid var(--line);display:flex;flex-direction:column;gap:12px}
.why-i:first-child{padding-inline-start:0}
.why-i:last-child{border-inline-end:0;padding-inline-end:0}
.why-i h3,.inc-i h3{font-size:clamp(19px,1.5vw,24px);font-weight:500;line-height:1.2;letter-spacing:-.01em}
.why-i p{color:var(--mute)}
.gi{width:44px;height:44px;margin-bottom:clamp(10px,2vw,36px)}

/* process: tabs stacked on each other */
.proc{padding-bottom:clamp(40px,6vw,104px)}
.steps{display:block}
.step{position:sticky;top:calc(var(--top) + 10px);display:grid;grid-template-columns:clamp(60px,8vw,140px) minmax(0,1.1fr) minmax(0,1fr);gap:clamp(12px,2vw,36px);align-items:start;padding:clamp(20px,2.2vw,36px) clamp(18px,2.4vw,40px) clamp(40px,5vw,84px);border:1px solid var(--line);border-radius:var(--r) var(--r) 0 0;margin-bottom:-14px;background:var(--paper)}
.step:last-child{margin-bottom:0;border-radius:var(--r);padding-bottom:clamp(28px,3vw,48px)}
.step--1{background:var(--paper-2)}
.step--2{background:var(--ink);color:var(--on-ink)}
.step p{font-size:clamp(16px,1.3vw,20px);line-height:1.45;max-width:46ch;padding-top:.5em}

/* insights */
.ins{display:grid;grid-template-columns:repeat(3,1fr);gap:var(--gap)}
.in{display:flex;flex-direction:column;gap:10px;text-decoration:none}
.in-m{display:block;border-radius:var(--r);overflow:hidden;border:1px solid var(--line)}
.in-m img{width:100%;aspect-ratio:3/2;object-fit:cover;transition:transform 1s var(--ease)}
.in:hover .in-m img{transform:scale(1.04)}
.in h3,.in h2{font-size:clamp(20px,1.7vw,28px);font-weight:500;line-height:1.18;letter-spacing:-.012em;margin-top:6px;text-wrap:balance}
.in p{color:var(--mute)}

/* faq */
.q{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,2fr);gap:var(--gap) clamp(24px,4vw,72px)}
.faq{border-top:1px solid var(--line)}
.faq-i{border-bottom:1px solid var(--line)}
.faq-i h3{font:inherit}
.faq-i button{display:flex;align-items:center;justify-content:space-between;gap:20px;width:100%;min-height:64px;padding:16px 0;text-align:start;font-size:clamp(18px,1.5vw,24px);font-weight:500;line-height:1.25;cursor:pointer}
.pm{position:relative;flex:none;width:24px;height:24px}
.pm::before,.pm::after{content:"";position:absolute;top:50%;left:50%;width:18px;height:1.5px;margin:-.75px 0 0 -9px;background:currentColor;transition:transform .35s var(--ease)}
.pm::after{transform:rotate(90deg)}
[aria-expanded=true] .pm::after{transform:rotate(0)}
.faq-i button:hover{color:var(--pink)}
.faq-p{display:grid;grid-template-rows:0fr;transition:grid-template-rows .4s var(--ease)}
.faq-p>p{overflow:hidden;min-height:0;color:var(--mute);max-width:66ch}
.faq-p.open{grid-template-rows:1fr}
.faq-p.open>p{padding-bottom:20px}

/* closing: pink field, white type */
.close{display:grid;grid-template-columns:minmax(0,1.15fr) minmax(0,1fr);gap:clamp(28px,5vw,88px);background:var(--pink);color:#fff}
.close-p{font-size:clamp(18px,1.6vw,26px);line-height:1.35;max-width:32ch;margin-top:16px}
.close-c{margin-top:clamp(20px,3vw,44px);display:flex;flex-wrap:wrap;gap:10px 22px}
.close-c a{display:inline-flex;align-items:center;gap:8px;font-weight:500;text-underline-offset:.25em}
.close--page{min-height:calc(100svh - var(--top) - 28px);align-items:center}
.form{background:var(--paper);color:var(--ink);padding:clamp(20px,2.4vw,36px);border-radius:var(--r);display:flex;flex-direction:column;gap:16px;align-self:start;position:relative}
.fld{display:flex;flex-direction:column;gap:4px}
.fld label,.chips legend{font-size:14px;font-weight:500}
.fld input{height:50px;background:transparent;border:0;border-bottom:1px solid var(--line);border-radius:0;font:inherit;font-size:17px;padding:0;color:var(--ink);caret-color:var(--pink)}
.fld input[dir=ltr]{text-align:right}
.fld input:focus{outline:0;border-bottom:2px solid var(--pink)}
.fld.bad input{border-bottom:2px solid var(--pink)}
.opts legend{font-size:14px;font-weight:500;margin-bottom:6px;padding:0}
.opts-g{display:grid;grid-template-columns:1fr 1fr;column-gap:18px}
.opt{position:relative;display:flex;align-items:center;gap:10px;min-height:44px;border-bottom:1px solid var(--soft);font-size:15px;line-height:1.2;cursor:pointer}
.opt input{position:absolute;opacity:0;width:0;height:0}
.opt i{flex:none;width:16px;height:16px;border:1px solid var(--ink);border-radius:50%;transition:box-shadow .2s,background .2s}
.opt input:checked+i{background:var(--pink);border-color:var(--pink);box-shadow:inset 0 0 0 3px #fff}
.opt:hover span{color:var(--pink)}
.opt input:checked~span{font-weight:600}
.opt input:focus-visible+i{outline:2px solid var(--pink);outline-offset:2px}
.hp{position:absolute;inset-inline-start:0;opacity:0;width:1px;height:1px;pointer-events:none}
.cons{display:flex;gap:10px;align-items:flex-start;font-size:14px;line-height:1.4;color:var(--mute);cursor:pointer}
.cons input{flex:none;margin:3px 0 0;width:18px;height:18px;accent-color:var(--ink)}
.form .btn{width:100%}
.form .btn[disabled]{opacity:.6;cursor:progress}
.form-err{color:#B3123C;font-size:14px;font-weight:500}
.form-ok{font-weight:500;background:var(--paper-2);padding:12px 14px;border-radius:8px}

/* footer */
.ft{display:grid;grid-template-columns:minmax(0,1.6fr) repeat(3,minmax(0,1fr));gap:32px var(--gap);padding:clamp(36px,4.6vw,76px) var(--pad) 18px;border-top:1px solid var(--line);font-size:15px}
.ft-logo{height:clamp(52px,6vw,92px);width:auto;margin-bottom:12px}
.ft-a p{max-width:30ch;color:var(--mute)}
.sp{display:inline-flex;align-items:center;gap:7px;margin-top:12px;font-size:14px;font-weight:500;line-height:1;background:#fff;color:var(--ink);border:1px solid var(--line);border-radius:999px;padding:6px 13px 6px 10px;white-space:nowrap;vertical-align:middle}
.sp-bag{width:17px;height:17px;flex:none;color:#95BF47}
.close .sp{border-color:transparent;margin-top:18px}
.lab .sp{border-color:transparent}
.meta .sp{margin-top:0;padding:4px 11px 4px 8px;font-size:13px}
.menu>.sp{align-self:flex-start;margin-top:0}
.ft-b{display:block}
.ft-t{display:block;font:inherit;font-weight:600;cursor:default;text-align:start}
.ft-t .pm{display:none}
.ft-p>div{display:flex;flex-direction:column;gap:4px;align-items:flex-start}
.ft-b h2{font-size:15px;font-weight:600;margin-bottom:6px}
.ft-b a{text-decoration:none;padding:3px 0}
.ft-b a:hover{text-decoration:underline}
.ft-z{grid-column:1/-1;display:flex;justify-content:space-between;gap:12px;border-top:1px solid var(--soft);padding-top:14px;margin-top:10px;font-size:13px;color:var(--mute)}
.float-wa{position:fixed;inset-block-end:calc(18px + env(safe-area-inset-bottom));inset-inline-end:18px;z-index:25;width:54px;height:54px;border-radius:50%;background:#25D366;color:#fff;display:grid;place-items:center;box-shadow:0 8px 24px rgba(0,0,0,.25);transition:transform .3s var(--ease)}
.float-wa:hover{transform:scale(1.07)}
.float-wa svg{width:28px;height:28px}

/* inner pages */
.ph{display:grid;gap:clamp(18px,2.4vw,40px);padding-block:clamp(32px,4.4vw,76px) clamp(30px,4vw,64px)}
.ph>p{max-width:52ch;font-size:clamp(18px,1.6vw,26px);line-height:1.35}
.ph--svc>div,.ph--case>div{display:grid;grid-template-columns:minmax(0,60ch) auto;justify-content:space-between;gap:20px 40px;align-items:end;font-size:clamp(17px,1.4vw,22px);line-height:1.45}
.ph--case h1{text-align:right;font-size:25vw;line-height:.86}
.ph--case>div{grid-template-columns:minmax(0,1fr) minmax(0,1fr) auto;align-items:start}
.ph--404{min-height:60vh;align-content:center}
.crumb{display:flex;gap:8px;padding:12px var(--pad);font-size:14px;color:var(--mute);border-bottom:1px solid var(--line)}
.crumb+section{border-top:0}
.crumb a{text-decoration:none}
.crumb a:hover{text-decoration:underline}
.meta{display:grid;gap:0;align-self:start;font-size:15px}
.meta>div{display:flex;justify-content:space-between;gap:20px;padding:8px 0;border-bottom:1px solid var(--soft)}
.meta dt{color:var(--mute)}
.meta--wide{grid-template-columns:repeat(4,1fr);gap:0 var(--gap)}
.pw{font-size:13px;border:1px solid var(--line);padding:4px 12px;border-radius:999px}
.ph--case .cta{flex-direction:column;align-items:stretch}
.ph--case .pw{text-align:center}
.ph--case .cta .btn{flex:none}
.view-h{grid-column:1/-1;font-size:14px;color:var(--mute)}
.s-list{padding:0}
.s-row{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);text-decoration:none;border-bottom:1px solid var(--line)}
.s-row:last-child{border-bottom:0}
.s-row:nth-child(even) .s-m{order:2;border-inline-start:1px solid var(--line);border-inline-end:0}
.s-m{display:block;overflow:hidden;border-inline-end:1px solid var(--line)}
.s-m img{width:100%;height:100%;aspect-ratio:3/2;object-fit:cover;transition:transform 1.1s var(--ease)}
.s-row:hover .s-m img{transform:scale(1.03)}
.s-t{display:flex;flex-direction:column;gap:14px;padding:clamp(24px,3.4vw,60px);justify-content:center;align-items:flex-start}
.s-t .gi{margin-bottom:4px}
.s-t>span:not(.more){max-width:48ch;color:var(--mute)}
.inc-g{display:grid;grid-template-columns:repeat(4,1fr);margin-top:clamp(24px,3vw,44px);border-block:1px solid var(--line)}
.inc-i{padding:clamp(18px,2vw,30px);border-inline-end:1px solid var(--soft);border-bottom:1px solid var(--soft);display:flex;flex-direction:column;gap:8px}
.inc-i p{color:var(--mute);font-size:15px;line-height:1.45}
.inc-g .inc-i:nth-child(4n){border-inline-end:0}
.need .inc-g{grid-template-columns:repeat(3,1fr)}
.note{margin-top:20px;max-width:70ch;color:var(--mute)}
.lp-r{display:flex;gap:var(--gap);overflow-x:auto;scroll-snap-type:x mandatory;scrollbar-width:none;margin-inline:calc(var(--pad)*-1);padding-inline:var(--pad);scroll-padding-inline:var(--pad)}
.lp-r::-webkit-scrollbar{display:none}
.lp-r img{flex:none;scroll-snap-align:start;height:clamp(380px,42vw,620px);width:auto;border-radius:var(--r);border:1px solid var(--line)}
.view{display:grid;grid-template-columns:minmax(0,3.2fr) minmax(0,1fr);gap:var(--gap);align-items:start;background:var(--paper-2)}
.view-d{border:1px solid var(--line);border-radius:clamp(8px,.9vw,14px);overflow:hidden;background:#fff}
.bar{display:none}
.bar i{width:9px;height:9px;border-radius:50%;border:1px solid var(--line)}
.scr{overflow-y:auto;height:clamp(380px,41vw,720px);scrollbar-width:thin}
.scr img{width:100%}
.view-m{border-radius:clamp(14px,1.8vw,30px);padding:clamp(3px,.3vw,4px);background:var(--ink)}
.view-m .scr{border-radius:clamp(11px,1.5vw,26px);background:#fff;height:clamp(380px,41vw,720px);scrollbar-width:none}
.view-m .scr::-webkit-scrollbar{display:none}
.did{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.6fr);gap:var(--gap)}
.did li{padding:14px 0;border-bottom:1px solid var(--soft);font-size:clamp(18px,1.5vw,24px);font-weight:500;line-height:1.25}
.did li:first-child{border-top:1px solid var(--soft)}
.ai-one{display:grid;grid-template-columns:minmax(0,1.7fr) minmax(0,1fr);gap:var(--gap);padding:clamp(40px,6vw,104px) var(--pad);align-items:end}
.ai-one>div img{width:100%;max-height:82vh;object-fit:cover;border-radius:var(--r)}
.ai-one figcaption img{width:clamp(90px,10vw,150px);height:auto;aspect-ratio:1;object-fit:cover;border-radius:12px;margin-bottom:12px;border:1px solid var(--line)}
.nxt{display:grid;grid-template-columns:auto 1fr auto;align-items:center;gap:20px;padding:clamp(24px,3vw,44px) var(--pad);text-decoration:none;border-top:1px solid var(--line);transition:background .3s,color .3s}
.nxt:hover{background:var(--ink);color:#fff}
.nxt strong{text-align:right}
.nxt .ar{width:clamp(30px,4vw,60px);height:clamp(30px,4vw,60px)}
.biz{padding-block:clamp(24px,3vw,44px)}

.def{display:grid;grid-template-columns:minmax(0,1.7fr) minmax(0,1fr);gap:clamp(24px,4vw,72px);align-items:start}
.say-t--s{padding:0;font-size:clamp(23px,2.5vw,42px);line-height:1.2;letter-spacing:-.015em}
.who ul{margin-top:14px}
.who li{padding:12px 0;border-top:1px solid var(--soft);line-height:1.35}
.rel{margin-top:18px;color:var(--mute)}
.rel a{color:var(--ink)}
.byline{font-size:14px;color:var(--mute);margin-bottom:14px}
.more-read{margin-top:36px;display:flex;flex-direction:column;border-top:1px solid var(--line)}
.more-read h2{font-size:15px;font-weight:600;margin:14px 0 6px}
.more-read a{padding:10px 0;border-bottom:1px solid var(--soft);text-decoration:none;font-weight:500}
.more-read a:hover{color:var(--pink)}

.nb{white-space:nowrap}
.inc-g--3{grid-template-columns:repeat(3,1fr)}
.inc-g--3 .inc-i:nth-child(n){border-inline-end:1px solid var(--soft)}
.inc-g--3 .inc-i:nth-child(3n){border-inline-end:0}

/* article */
.art{max-width:calc(760px + var(--pad)*2);margin-inline:auto;padding:clamp(32px,5vw,84px) var(--pad);border:0!important}
.art h1{margin-bottom:clamp(18px,2.4vw,32px)}
.art-a{font-size:clamp(20px,1.8vw,27px);font-weight:500;line-height:1.32;letter-spacing:-.01em;margin-bottom:clamp(20px,3vw,40px)}
.art figure{margin-bottom:clamp(24px,3vw,44px)}
.art figure img{border-radius:var(--r);width:100%}
.art figcaption{font-size:13px;color:var(--mute);margin-top:8px}
.art h2{font-size:clamp(23px,2vw,32px);font-weight:500;line-height:1.2;letter-spacing:-.012em;margin:clamp(28px,3vw,44px) 0 10px}
.art p{max-width:68ch}
.art ul{list-style:disc;padding-inline-start:1.2em;margin-top:10px;display:grid;gap:6px}
.art ul.legal-c{list-style:none;padding:0}
.art-c{margin-top:32px;font-weight:500}
.art--legal{max-width:calc(820px + var(--pad)*2)}

/* carousels: grids on desktop, snap rails on phones */
.rail-ctl{display:none;align-items:center;justify-content:space-between;gap:14px;margin-top:16px}
.rail-ctl--always{display:flex;justify-content:flex-start;margin-top:20px}
.rail-btn{width:48px;height:48px;border:1px solid currentColor;border-radius:8px;display:grid;place-items:center;transition:background .2s,color .2s,opacity .2s}
.rail-btn .ar{width:20px;height:20px}
.rail-btn:hover{background:var(--ink);color:#fff}
.lab .rail-btn:hover{background:var(--on-ink);color:var(--ink)}
.rail-btn[disabled]{opacity:.28;pointer-events:none}
.rail-count{font-size:15px;font-variant-numeric:tabular-nums;min-width:52px;text-align:center}
.rail-count b{font-weight:600}
.rail:focus-visible{outline-offset:6px}

/* motion: always readable by default, the script only adds polish */
.js .d--xxl[data-lines]{opacity:0;animation:fadeup .9s var(--ease) .05s forwards}
@keyframes fadeup{from{opacity:0;transform:translateY(16px)}to{opacity:1;transform:none}}
@keyframes pan{from{transform:translateY(0)}to{transform:translateY(calc(-100% + 480px))}}
@keyframes rise{to{clip-path:inset(-10% -5% -10% -5%);transform:none}}
[data-parallax] img{will-change:transform}
@media (prefers-reduced-motion:reduce){
  .js .d--xxl[data-lines]{animation:none;opacity:1}
  .rv{opacity:1!important;transform:none!important;transition:none!important}
  .scr img{animation:none!important}
  *,*::before,*::after{transition-duration:.01ms!important;scroll-behavior:auto!important}
}

/* ---------- tablet ---------- */
@media (max-width:1100px){
  .nav{display:none}
  .burger{display:block}
  .top{grid-template-columns:1fr auto}
  .say{grid-template-columns:1fr}
  .facts{grid-template-columns:repeat(4,1fr);border-inline-start:0;border-top:1px solid var(--line)}
  .facts>div,.facts>div:nth-child(odd){border:0;border-inline-end:1px solid var(--line)}
  .facts>div:last-child{border-inline-end:0}
  .why-g{grid-template-columns:repeat(2,1fr)}
  .why-i,.why-i:first-child,.why-i:last-child{padding:clamp(20px,3vw,30px);border-bottom:1px solid var(--soft)}
  .why-i:nth-child(2n){border-inline-end:0}
  .why-i:nth-last-child(-n+2){border-bottom:0}
  .inc-g{grid-template-columns:repeat(2,1fr)}
  .inc-g .inc-i:nth-child(2n){border-inline-end:0}
  .need .inc-g{grid-template-columns:repeat(3,1fr)}
  .ft{grid-template-columns:repeat(3,minmax(0,1fr))}
  .ft-a{grid-column:1/-1}
  .q{grid-template-columns:1fr}
  .close{grid-template-columns:1fr}
  .logos{grid-template-columns:1fr}
  .ph--case>div{grid-template-columns:1fr 1fr}
  .ph--case>div>p{grid-column:1/-1}
  .step{grid-template-columns:clamp(50px,8vw,80px) minmax(0,1fr)}
  .step p{grid-column:2}
}

/* ---------- phone: everything that repeats becomes a swipeable rail ---------- */
@media (max-width:800px){
  :root{--top:60px}
  section{padding-block:clamp(38px,10vw,64px)}
  .logo img{height:34px}
  .top-cta{height:38px;padding:0 14px;font-size:14px}
  .d--xxl,.hero h1{font-size:clamp(62px,20vw,140px)}
  .d--xl{font-size:clamp(54px,15vw,110px)}
  .d--l{font-size:clamp(46px,12.5vw,84px)}
  .hero-b{grid-template-columns:1fr}
  .cta .btn{flex:1 1 150px}
  .band img{height:clamp(260px,86vw,560px);object-position:44% 30%}
  .band--short img{height:clamp(240px,66vw,460px)}
  .svc-top{grid-template-columns:1fr}
  .svc-top figure{padding:16px var(--pad)}
  .svc-top .facts{border-inline-start:0;border-top:1px solid var(--line)}
  .band figcaption{font-size:12px}
  .say-t{font-size:clamp(28px,8vw,52px)}
  .facts,.facts--row{grid-template-columns:1fr 1fr}
  .facts>div,.facts>div:nth-child(odd),.facts--row>div,.facts--row>div:nth-child(odd){border:0;border-bottom:1px solid var(--line)}
  .facts>div:nth-child(odd),.facts--row>div:nth-child(odd){border-inline-end:1px solid var(--line)}
  .facts>div:nth-last-child(-n+2){border-bottom:0}
  .facts--row>div:last-child{grid-column:1/-1;border-inline-end:0}
  .facts--row>div:nth-last-child(2){border-bottom:1px solid var(--line)}
  .say--facts .facts{grid-template-columns:1fr 1fr}
  .say--facts .facts>div,.say--facts .facts>div:nth-child(n){border:0;border-bottom:1px solid var(--line)}
  .say--facts .facts>div:nth-child(odd){border-inline-end:1px solid var(--line)}
  .say--facts .facts>div:last-child{grid-column:1/-1;border-bottom:0;border-inline-end:0}
  .logos{padding-block:20px}
  .logos-r{grid-template-columns:repeat(4,1fr);gap:18px 14px}
  .logos-r img{height:24px;max-width:100%}
  .logos-r .lg-solene img{transform:scale(1.5)}

  .rail:not(.rail--always){display:flex!important;gap:12px;overflow-x:auto;scroll-snap-type:x mandatory;margin-inline:calc(var(--pad)*-1);padding-inline:var(--pad);scroll-padding-inline:var(--pad);scrollbar-width:none;border-block:0}
  .rail::-webkit-scrollbar{display:none}
  .rail:not(.rail--always)>*{flex:0 0 min(82vw,520px)!important;scroll-snap-align:start;min-width:0}
  .rail-ctl{display:flex}
  .rail-ctl--always{justify-content:space-between}

  .svcs{padding-top:clamp(30px,9vw,56px)}
  .d--giant{font-size:36.5vw}
  .wk{grid-column:auto}
  .wk-m{display:block;position:relative;padding:12px 12px 34%}
  .wk-p{position:absolute;inset-block-end:12px;inset-inline-end:12px;width:29%;height:auto;min-height:0;aspect-ratio:430/760;border-width:3px;border-radius:14px;box-shadow:0 10px 26px rgba(0,0,0,.22)}
  .wk-t{grid-template-columns:1fr;gap:4px}
  .wk-t strong{grid-row:auto}
  .wk-g--all{grid-template-columns:1fr;gap:34px}
  .head{grid-template-columns:1fr}
  .head>.btn,.head>h2+.btn{justify-self:start;grid-column:auto}
  .aic{height:auto;flex:0 0 84vw;aspect-ratio:4/5}
  .aic>img{width:100%;height:100%;object-fit:cover;max-width:100%}
  .why-g.rail>*{border:1px solid var(--line)!important;border-radius:var(--r);padding:20px!important}
  .gi{margin-bottom:20px}
  .step{grid-template-columns:44px minmax(0,1fr);gap:4px 10px;padding:16px 16px 32px;top:calc(var(--top) + 6px)}
  .step p{padding-top:4px;font-size:16px}
  .inc-g,.need .inc-g,.inc-g--3{grid-template-columns:1fr}
  .inc-i,.inc-g .inc-i:nth-child(n),.inc-g--3 .inc-i:nth-child(n){border-inline-end:0;padding:14px 0}
  .inc-g .inc-i:last-child{border-bottom:0}
  .ins--all{grid-template-columns:1fr;gap:34px}
  .close{gap:26px}
  .close-c{flex-direction:column;align-items:flex-start}
  .close--page{min-height:0}
  .ft{grid-template-columns:1fr 1fr;padding-bottom:90px}
  .ft-a{grid-column:1/-1}
  .ft>.ft-b{grid-column:1/-1;border-top:1px solid var(--line)}
  .ft-z{border-top:1px solid var(--line);margin-top:0}
  .ft{row-gap:0}
  .ft-a{margin-bottom:24px}
  .ft-b h2{margin:0}
  .ft-t{display:flex;align-items:center;justify-content:space-between;width:100%;min-height:56px;font-size:17px;font-weight:500;cursor:pointer}
  .ft-t .pm{display:block}
  .ft-p{display:grid;grid-template-rows:0fr;transition:grid-template-rows .35s var(--ease)}
  .ft-p>div{overflow:hidden;min-height:0;visibility:hidden;transition:visibility .35s}
  .ft-p.open{grid-template-rows:1fr}
  .ft-p.open>div{visibility:visible;padding-bottom:16px}
  .ft-p a{min-height:40px;display:flex;align-items:center}
  .ft-z{flex-direction:column}
  .ph--svc>div,.ph--case>div{grid-template-columns:1fr}
  .s-row{grid-template-columns:1fr}
  .s-row:nth-child(even) .s-m{order:0;border-inline-start:0}
  .s-m{border-inline-end:0;border-bottom:1px solid var(--line)}
  .view{grid-template-columns:1fr;background:var(--paper-2)}
  .view-d .scr{height:230px}
  .view-m{width:min(62vw,270px);margin-inline:auto}
  .view-m .scr{height:min(116vw,480px)}
  .scr{overflow:hidden}
  .scr img{animation:pan 60s ease-in-out infinite alternate}
  .view-h-d{display:none}
  .did{grid-template-columns:1fr}
  .def{grid-template-columns:1fr}
  .ai-one{grid-template-columns:1fr}
  .nxt{gap:12px}
  .nxt>span{font-size:14px}
  .meta--wide{grid-template-columns:1fr 1fr}
  .lp-r img{height:clamp(360px,104vw,520px)}
  .float-wa{width:50px;height:50px;inset-inline-end:12px;inset-block-end:calc(12px + env(safe-area-inset-bottom))}
}
@media (max-width:360px){
  .top-cta{display:none}
  .d--xxl,.hero h1{font-size:18.5vw}
}
@media (min-width:1900px){
  .frame{margin:14px}
  .band img{height:min(52vw,960px)}
}


/* Google Sans carries the display type; layout stays as it was */
:root{--line:#101010}
.d,.d--xxl,.d--xl,.d--l,.d--m,.d--giant{font-family:"Google Sans",Rubik,system-ui,sans-serif;font-weight:500;letter-spacing:-.035em}
.d--xxl,.hero h1{font-size:clamp(46px,8.1vw,170px);line-height:1}
.ph--case h1{font-size:clamp(70px,16vw,300px);line-height:.95;letter-spacing:-.045em}
.d--xl{font-size:clamp(40px,5.8vw,116px);line-height:1.03}
.d--l{font-size:clamp(34px,4.3vw,84px);line-height:1.06}
.d--m{font-size:clamp(25px,2.6vw,46px);line-height:1.12;letter-spacing:-.025em}
.d--giant{font-size:23.4vw;line-height:.92;letter-spacing:-.05em}
.svcs h2{margin-bottom:-.1em}
.facts dt{font-size:clamp(44px,4.8vw,92px);letter-spacing:-.04em}
.step h3{font-size:clamp(25px,3vw,54px)}
.wk-t strong{font-size:clamp(25px,2.6vw,46px)}
.nxt strong{font-size:clamp(40px,5.8vw,116px)}
.menu nav a{font-family:"Google Sans",sans-serif;font-weight:500;font-size:clamp(34px,9.5vw,56px);letter-spacing:-.03em;line-height:1.3}
.rv{opacity:0;transform:translateY(16px);transition:opacity .7s var(--ease),transform .7s var(--ease)}
.rv.in-view{opacity:1;transform:none}
@media (max-width:800px){
  .d--xxl,.hero h1{font-size:clamp(40px,12vw,84px)}
  .ph--case h1{font-size:19vw}
  .d--xl{font-size:clamp(36px,10vw,68px)}
  .d--l{font-size:clamp(32px,8.6vw,56px)}
  .d--m,.wk-t strong{font-size:clamp(24px,6.4vw,36px)}
  .d--giant{font-size:24vw}
  .step h3{font-size:clamp(24px,6.4vw,36px)}
  .nxt strong{font-size:clamp(36px,10vw,68px)}
}


/* Proportion and symmetry: one grid of thirds, equal cells, shared edges at --pad */
.svcs{container-type:inline-size}
.d--giant{font-size:30cqw;line-height:.9;letter-spacing:-.05em}
.svcs h2{text-align:start;transform:none!important;margin:0;white-space:normal}
.svc-g{align-items:stretch}
.svc{height:100%}
.svc p{flex:1}
.hero-b p,.ph--svc p,.ph>p,.close-p{text-wrap:pretty}
.hero-b{grid-template-columns:minmax(0,1fr) auto;align-items:end}
.hero-b p{max-width:58ch}

/* logos and facts share the page edges */
.logos-r{display:flex;justify-content:space-between;align-items:center;gap:clamp(12px,2vw,32px)}
.logos-r a{flex:0 1 auto}
.logos-r img{height:clamp(22px,2vw,30px)}
.say--facts .facts>div,.say--facts .facts>div:nth-child(n){padding:clamp(24px,2.6vw,40px) clamp(20px,2.4vw,40px)}
.say--facts .facts>div:first-child{padding-inline-start:var(--pad)}
.say--facts .facts>div:last-child{padding-inline-end:var(--pad)}

/* thirds */
.q,.did{grid-template-columns:minmax(0,1fr) minmax(0,2fr);gap:var(--gap) clamp(28px,4vw,72px)}
.def,.ai-one,.svc-top{grid-template-columns:minmax(0,2fr) minmax(0,1fr)}
.close{grid-template-columns:minmax(0,1fr) minmax(0,1fr)}
.ph--case>div{grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(24px,3vw,56px);align-items:start}
.ph--case .cta .btn{width:100%}
.ft{grid-template-columns:repeat(4,minmax(0,1fr))}

/* AI: equal cards, three in view, flush with the grid */
.aic{height:auto;flex:0 0 calc((100cqw - 2*var(--gap))/3);aspect-ratio:4/5}
.lab{container-type:inline-size}
.aic>img{width:100%;height:100%;max-width:100%;object-fit:cover}
.lp-r img{height:clamp(380px,38vw,600px);aspect-ratio:728/2048;object-fit:cover}

/* heads align on both sides */
.head{grid-template-columns:minmax(0,1fr) auto;align-items:end}
.head h2{grid-column:1/-1}
.head>p{grid-column:1;margin:0}
.head>.btn{grid-column:2;grid-row:2;justify-self:end;align-self:end}
.head>h2+.btn{grid-column:2;grid-row:2}

@media (max-width:1100px){
  .q,.did,.def,.ai-one,.close{grid-template-columns:1fr}
  .ft{grid-template-columns:repeat(3,minmax(0,1fr))}
  .aic{flex-basis:calc((100cqw - var(--gap))/2)}
  .ph--case>div{grid-template-columns:1fr 1fr}
  .ph--case>div>p{grid-column:1/-1}
}
@media (max-width:800px){
  .hero-b{grid-template-columns:1fr}
  .svc-top{grid-template-columns:1fr}
  .ph--case>div{grid-template-columns:1fr}
  .ft{grid-template-columns:1fr}
  .logos-r{flex-wrap:wrap;justify-content:center;gap:16px 24px}
  .logos-r a{flex:0 0 calc(25% - 18px)}
  .logos-r img{height:22px;margin-inline:auto}
  .say--facts .facts,.svc-top .facts{grid-template-columns:repeat(3,1fr)}
  .say--facts .facts>div,.say--facts .facts>div:nth-child(n),.say--facts .facts>div:first-child,.say--facts .facts>div:last-child,.svc-top .facts>div,.svc-top .facts>div:nth-child(n){grid-column:auto;padding:18px 8px;text-align:center;align-items:center;border:0;border-inline-end:1px solid var(--line);justify-content:flex-start}
  .say--facts .facts>div:last-child,.svc-top .facts>div:last-child{border-inline-end:0}
  .say--facts .facts dt,.svc-top .facts dt{text-align:center;font-size:clamp(30px,8.6vw,44px)}
  .facts dd{font-size:13px;line-height:1.3}
  .aic{flex-basis:84cqw}
  .wk-p,.wk:hover .wk-p{inset-inline-end:auto;inset-inline-start:50%;transform:translateX(50%)}
  .head{grid-template-columns:1fr}
  .head>p,.head>.btn,.head>h2+.btn{grid-column:1;grid-row:auto;justify-self:start}
}

.svcs{padding-top:clamp(40px,6vw,104px)}
@media (max-width:800px){.svcs h2{margin:0}}


/* Framed sheet with open lines, as in the owner's reference: lines stop short of the frame, content sits in thirds */
:root{--paper-2:#fff;--paper-3:#fff;--line:rgba(16,16,16,.3);--soft:rgba(16,16,16,.16);--pad:clamp(20px,3.4vw,60px);--sec:clamp(44px,5vw,88px);--third:minmax(0,1fr);--two:minmax(0,2fr)}
.frame{border-color:rgba(16,16,16,.45)}
main>*+*,main>section,.band{border-top:0}
main>*{position:relative}
main>*+*::before{content:"";position:absolute;top:0;inset-inline:var(--pad);height:1px;background:var(--line)}
.lab::before,.close::before,.lab+*::before,.close+*::before,.crumb+*::before{display:none}
section{padding:var(--sec) var(--pad)}
.top{border-bottom:0;height:68px}
.top::after{content:"";position:absolute;bottom:0;inset-inline:var(--pad);height:1px;background:var(--line)}
.crumb{border-bottom:0;position:relative}
.crumb::after{content:"";position:absolute;bottom:0;inset-inline:var(--pad);height:1px;background:var(--line)}
.ft{border-top:0;position:relative}
.ft-z{border-top:1px solid var(--line)}
.d--xxl{font-size:clamp(40px,5.8vw,112px);line-height:1.03}
.d--xl,.d--l{font-size:clamp(30px,3.1vw,58px);line-height:1.1;letter-spacing:-.028em}
.d--m,.step h3,.wk-t strong{font-size:clamp(23px,1.9vw,34px);line-height:1.15}
.ph--case h1{font-size:clamp(60px,10vw,190px)}
.nxt strong{font-size:clamp(36px,4vw,76px)}
.facts dt{font-size:clamp(36px,3.4vw,62px)}

/* hero */
.hero{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(24px,3.4vw,60px);align-items:stretch;padding-block:clamp(28px,3vw,52px)}
.hero h1{font-size:clamp(38px,4.7vw,92px);line-height:1.06}
.hero-a{display:flex;flex-direction:column;align-items:flex-start;gap:clamp(16px,1.8vw,28px);justify-content:flex-start}
.hero-a p{font-size:clamp(17px,1.3vw,21px);line-height:1.5;max-width:44ch;text-wrap:pretty}
.hero-a .sp{margin-top:auto}
.hero-m{position:relative}
.hero-m img{width:100%;height:clamp(300px,36vw,640px);object-fit:cover;object-position:50% 40%;border-radius:var(--r)}
.hero-m figcaption{margin-top:8px;font-size:13px;color:var(--mute)}

/* logos, facts */
.logos{padding-block:clamp(22px,2.4vw,36px)}
.say--facts{padding:clamp(22px,2.4vw,36px) var(--pad)}
.say--facts .facts>div,.say--facts .facts>div:nth-child(n),.say--facts .facts>div:first-child,.say--facts .facts>div:last-child{padding:4px clamp(16px,2.6vw,44px)}
.say--facts .facts>div:first-child{padding-inline-start:0}
.say--facts .facts>div:last-child{padding-inline-end:0}
.say--facts .facts>div,.say--facts .facts>div:nth-child(n){border-inline-end:1px solid var(--line)}
.say--facts .facts>div:last-child{border-inline-end:0}

.head>p{grid-column:auto}
.head>.btn,.head>h2+.btn{grid-column:auto;grid-row:auto;justify-self:start}

/* work frames on white */
.wk-m{background:#fff;border:1px solid var(--line)}
.wk:hover .wk-m{background:#fff;border-color:var(--ink)}
.view{background:#fff}
.chip,.form-ok{background:#fff}
.form-ok{border:1px solid var(--line)}
.view-h{grid-column:1/-1}

/* service page top: open lines */
.svc-top{padding:var(--sec) var(--pad);gap:clamp(28px,3.4vw,60px);border-top:0}
.svc-top figure{padding:0}
.svc-top .facts{border-inline-start:1px solid var(--line);padding-inline-start:clamp(28px,3.4vw,60px);margin-inline-start:calc(clamp(28px,3.4vw,60px)*-1)}
.svc-top .facts>div,.svc-top .facts>div:nth-child(n){padding:clamp(14px,1.6vw,24px) 0;border:0;border-bottom:1px solid var(--line);border-inline-end:0;justify-content:flex-end}
.svc-top .facts>div:last-child{border-bottom:0}
.s-list{padding:0 var(--pad)}
.s-row{border-bottom:1px solid var(--line);padding-block:clamp(24px,3vw,44px);gap:clamp(28px,3.4vw,60px)}
.s-m,.s-row:nth-child(even) .s-m{border:0;border-radius:var(--r)}
.s-t{padding:0}
.ft{padding-top:var(--sec)}
.ph{padding-block:clamp(32px,3.6vw,64px)}

@media (max-width:1100px){
  .hero{grid-template-columns:1fr}
  .hero-a .sp{margin-top:0}
  .hero-m img{height:clamp(280px,56vw,560px)}
  .svc-top{grid-template-columns:1fr}
  .svc-top .facts{border-inline-start:0;padding:0;margin:0}
  .svc-g{grid-template-columns:repeat(2,1fr)}
}
@media (max-width:800px){
  .hero h1{font-size:clamp(38px,11vw,72px)}
  .d--xxl{font-size:clamp(38px,11vw,72px)}
  .d--xl,.d--l{font-size:clamp(30px,8vw,48px)}
  .ph--case h1{font-size:18vw}
  .hero-a .cta{width:100%}
  .head{display:flex;flex-direction:column;align-items:flex-start;gap:12px;margin-bottom:20px}
  .s-row{grid-template-columns:1fr}
  .say--facts{padding-inline:var(--pad)}
  .say--facts .facts>div,.say--facts .facts>div:nth-child(n),.say--facts .facts>div:first-child,.say--facts .facts>div:last-child{padding:4px 8px;text-align:center}
  .svc-top .facts{display:grid;grid-template-columns:repeat(3,1fr)}
  .svc-top .facts>div,.svc-top .facts>div:nth-child(n){border:0;border-inline-end:1px solid var(--line);padding:6px 8px;align-items:center;text-align:center;justify-content:flex-start}
  .svc-top .facts>div:last-child{border-inline-end:0}
}


/* Service visuals. Sizes in cqw so a visual keeps its proportions in any card. Base state is the finished state. */
.vis{position:relative;container-type:inline-size;width:100%;aspect-ratio:4/3;overflow:hidden;background:#fff;color:var(--ink);line-height:1.3;display:block}
.vis>*{font-size:3.6cqw}
.svc-m,.s-m,.svc-top figure{background:#fff}
.svc-m{border-color:var(--line)}
.s-m,.svc-top figure .vis{border:1px solid var(--line);border-radius:var(--r)}
.vis p{margin:0}
.vis img{display:block}
.vis small{display:block;color:var(--mute);font-size:.82em}
.vis b{font-weight:600}

/* store */

/* ai */

/* landing */

/* management */

/* upgrades */

/* growth */

.svc-top figcaption{display:none}


/* Hero: one rounded image inside the frame, type sits on it */
.svc{min-width:0}
.hero{display:block;padding:clamp(14px,1.8vw,28px) var(--pad)}
.hx{position:relative;margin:0;border-radius:clamp(18px,2vw,30px);overflow:hidden;background:#222;color:#fff}
.hx>img{display:block;width:100%;height:clamp(460px,calc(100svh - 150px),860px);object-fit:cover;object-position:50% 35%;transform:scaleX(-1)}
.hx::after{content:"";position:absolute;inset:0;background:linear-gradient(to left,rgba(0,0,0,.42),rgba(0,0,0,0) 62%);pointer-events:none}
.hx-t{position:absolute;z-index:1;inset-block-end:clamp(24px,3.6vw,60px);inset-inline-start:clamp(22px,3.6vw,60px);max-width:min(50%,620px);display:flex;flex-direction:column;align-items:flex-start;gap:clamp(12px,1.4vw,20px)}
.hx h1{font-size:clamp(32px,3.9vw,70px);line-height:1.06;letter-spacing:-.03em;font-weight:500;margin:0;text-wrap:balance;color:#fff}
.hx p{font-size:clamp(16px,1.25vw,20px);line-height:1.45;margin:0;max-width:40ch}
.hx-btn{display:inline-flex;align-items:center;min-height:50px;padding:0 26px;border:1px solid #fff;color:#fff;text-decoration:none;font-weight:500;border-radius:4px;transition:background .2s ease,color .2s ease}
.hx-btn:hover{background:#fff;color:var(--ink)}
.hx-btn:active{transform:scale(.97)}
.hx>.sp{position:absolute;z-index:1;margin:0;inset-block-start:clamp(14px,1.6vw,24px);inset-inline-end:clamp(14px,1.6vw,24px);border-color:transparent}
/* gallery */
.aic{background:#222}
@media (max-width:800px){
  .hx>img{height:min(128vw,calc(100svh - 110px));object-position:62% 35%}
  .hx::after{background:linear-gradient(to top,rgba(0,0,0,.6),rgba(0,0,0,0) 62%)}
  .hx-t{max-width:none;inset-inline:18px;inset-block-end:20px}
  .hx h1{font-size:clamp(30px,8.4vw,44px)}
  .hx-btn{width:100%;justify-content:center}
}

.svc-m .vis img{aspect-ratio:auto;transition:none}
.svc:hover .svc-m .vis img{transform:none}

/* small phone and consistency fixes */
.step--2{background:#fff;color:inherit}
@media (max-width:800px){
  .say-t--s{font-size:clamp(20px,5.4vw,26px);line-height:1.3}
  .opt{font-size:14px}
}


/* Headings above content, everywhere */
.q,.did{grid-template-columns:1fr;row-gap:clamp(20px,2.4vw,36px)}
.head{display:grid;grid-template-columns:minmax(0,1fr) auto;gap:12px clamp(24px,4vw,72px);align-items:end;margin-bottom:clamp(26px,3vw,48px)}
.head h2{grid-column:1/-1;grid-row:auto}
.head>p{grid-column:1;grid-row:2;margin:0;max-width:60ch}
.head>.btn,.head>h2+.btn{grid-column:2;grid-row:2;justify-self:end;align-self:end}
.svc-g{grid-template-columns:repeat(6,minmax(0,1fr))}
.svc{grid-column:span 2}
.svc:nth-child(n+4){grid-column:span 3}
.wk-g{grid-template-columns:repeat(2,minmax(0,1fr))}
.wk,.wk-g>.wk{grid-column:auto}
.wk-g--all{grid-template-columns:1fr}
.why-g{grid-template-columns:repeat(5,minmax(0,1fr));margin-top:clamp(24px,3vw,44px)}
.why-i:last-child{padding-inline-end:0;border-inline-end:0}
.inc-g{margin-top:clamp(24px,3vw,44px)}
.step,.step:last-child{grid-template-columns:clamp(60px,8vw,140px) minmax(0,1.1fr) minmax(0,1fr)}
.step p{grid-column:auto}
.proc .note{margin-top:18px}
.prob h2{margin-bottom:14px}
.prob p{max-width:62ch;font-size:clamp(17px,1.3vw,20px);line-height:1.5}

/* nav with dividers */
.nav{gap:0;align-items:center}
.nav a{padding:6px clamp(12px,1.5vw,24px)}
.nav a+a{border-inline-start:1px solid var(--line)}


/* hero */
.hx>img{transform:none;object-position:50% 45%}
.hx-t{max-width:min(54%,660px)}
.hx-c{font-size:clamp(14px,1.05vw,17px)!important;font-weight:500;margin:0}
.hx h1{font-size:clamp(30px,3.5vw,62px)}
.hx-c2{display:flex;flex-wrap:wrap;gap:10px}
.hx-t small{font-size:14px;opacity:.9}
.hx::after{background:linear-gradient(to left,rgba(0,0,0,.62),rgba(0,0,0,.1) 66%)}

/* growth visual */

/* One language for controls: 8px corners, one height, pink is the primary, ink outline is the secondary */
:root{--ctl-r:8px;--ctl-h:50px}
.btn,.top-cta,.rail-btn,.pw,.opt-box{border-radius:var(--ctl-r)}
.btn{min-height:var(--ctl-h);padding:0 20px;font-size:16px;font-weight:500;gap:14px;border-width:1px}
.btn .ar,.btn .ic{width:18px;height:18px}
.btn--pink{background:var(--pink);border-color:var(--pink);color:#fff}
.btn--pink:hover{background:var(--pink-deep);border-color:var(--pink-deep);color:#fff}
.btn--line{background:transparent;color:var(--ink);border-color:var(--ink)}
.btn--line:hover{background:var(--ink);color:#fff;border-color:var(--ink)}
.btn--ghost{background:transparent;color:#fff;border-color:#fff}
.btn--ghost:hover{background:#fff;color:var(--ink);border-color:#fff}
.top-cta{height:42px;padding:0 16px;background:var(--pink);color:#fff;font-size:15px;font-weight:500;border-radius:var(--ctl-r)}
.top-cta:hover{background:var(--pink-deep)}
.rail-btn{width:46px;height:46px;border-color:var(--ink)}
.lab .rail-btn{border-color:#fff}
.lab .btn--line{color:#fff;border-color:#fff}
.pw{display:block;border:0;padding:0;background:none;color:var(--mute);font-size:13px;text-align:start}
.sp{border:1px solid var(--line);background:#fff;padding:6px 12px 6px 10px;border-radius:999px;font-size:13px;font-weight:500;margin-top:12px}
.close .sp{border-color:transparent}
.hx>.sp{border-color:transparent}
.meta .sp{margin:0;padding:3px 10px 3px 8px}
.svc-m,.wk-m,.in-m,.s-m,.vis,.view-d,.aic,.form{border-radius:var(--r)}
.svc-m,.wk-m,.in-m,.s-m{border:1px solid var(--line)}
.svc-m .vis,.s-m .vis{border:0;border-radius:0}
.more{font-size:15px;font-weight:500}
.faq-i button:hover,.more-read a:hover{color:var(--pink)}

@media (max-width:1100px){
  .svc-g{grid-template-columns:repeat(2,minmax(0,1fr))}
  .svc,.svc:nth-child(n+4){grid-column:auto}
  .svc:last-child{grid-column:1/-1}
  .why-g{grid-template-columns:repeat(2,minmax(0,1fr))}
}
@media (max-width:800px){
  .head{display:flex;flex-direction:column;align-items:flex-start;gap:12px}
  .hx-t{max-width:none}
  .hx-c2{width:100%}
  .hx-c2 .btn{flex:1 1 100%}
  .hx>img{object-position:58% 45%;height:min(146vw,calc(100svh - 96px))}
  .hx::after{background:linear-gradient(to top,rgba(0,0,0,.72),rgba(0,0,0,0) 72%)}
  .hx h1{font-size:clamp(28px,7.6vw,40px)}
  .step,.step:last-child{grid-template-columns:44px minmax(0,1fr)}
  .step p{grid-column:2}
  .svc:last-child{grid-column:auto}
  .btn{padding:0 18px}
}


/* Nothing clips: the hero grows with its text, the phone visual fits its card */
.hx{display:flex;flex-direction:column;justify-content:flex-end;min-height:clamp(460px,calc(100svh - 150px),860px)}
.hx>img{position:absolute;inset:0;height:100%}
.hx-t{position:relative;inset:auto;padding:clamp(70px,8vw,120px) clamp(22px,3.6vw,60px) clamp(24px,3.6vw,60px);margin-inline-start:0}
@media (max-width:800px){
  .hx{min-height:0}
  .hx>img{height:100%;object-position:50% 12%}
  .hx-t{padding:min(66vw,300px) 18px 20px}
  .hx::after{background:linear-gradient(to top,rgba(0,0,0,.82) 42%,rgba(0,0,0,0) 74%)}
}


/* Shopify-style order notification */
.s-m .vis img{aspect-ratio:auto;height:auto;transition:none}
.ai-one{align-items:center}
.ai-one figcaption img{display:none}
.ai-one>div img{aspect-ratio:auto}

.art-src{margin-top:28px;font-size:14px;color:var(--mute);line-height:1.6}


/* Type hierarchy: page title, section title, block title, body, note */
.hx h1{font-size:clamp(32px,4.1vw,76px);line-height:1.05;font-weight:500}
.d--xxl{font-size:clamp(40px,5.6vw,108px);line-height:1.03}
.d--xl,.d--l{font-size:clamp(30px,3.2vw,60px);line-height:1.1}
.d--m,.step h3,.wk-t strong{font-size:clamp(22px,1.8vw,32px);line-height:1.18;font-weight:500}
.svc h3,.in h3,.in h2,.why-i h3,.inc-i h3,.faq-i button,.did li,.who-h{font-size:clamp(18px,1.4vw,22px);line-height:1.28;font-weight:500;letter-spacing:-.01em}
.svc p,.in p,.why-i p,.inc-i p,.step p,.head>p,.note,.rel,.faq-p>p{font-size:clamp(15px,1.08vw,17px);line-height:1.55;color:var(--mute)}
.hx p{font-size:clamp(15px,1.15vw,19px)}
.prob p,.ph>p,.close-p,.ph--svc p{font-size:clamp(17px,1.3vw,21px);line-height:1.5;color:var(--ink)}
.say-t--s{font-size:clamp(20px,2vw,34px);line-height:1.25}

/* Products: white stage on the ink band, every other card sits lower */
.aic--p{background:#fff}
.aic--p img{object-fit:cover;background:#fff}
.lab-r{align-items:flex-start;padding-bottom:clamp(0px,3vw,48px)}
@media (min-width:801px){.aic--p:nth-child(even){margin-top:clamp(0px,3vw,48px)}}


/* Visual review fixes */
.close-p,.close p{color:#fff}
.close .form p,.close .form .cons{color:var(--mute)}
.close .form-err{color:#B3123C}
.close .form-ok{color:var(--ink)}
.head--on>p,.lab .head>p{color:var(--on-ink-mute)}
.why-g{border-bottom:0}
.nav a::after{left:clamp(12px,1.5vw,24px);right:clamp(12px,1.5vw,24px)}
.facts dt{white-space:nowrap}

/* ---------- service visuals: every one plays its service's story in one 12-15s loop ---------- */
.js .vis *,.js .vis *::before,.js .vis *::after{animation-play-state:paused}
.js .vis.play *,.js .vis.play *::before,.js .vis.play *::after{animation-play-state:running}
.vis img.xi{display:block;width:100%;height:100%;object-fit:cover;aspect-ratio:auto;transition:none;transform:none;border-radius:0}
.x{--bone:#EFEFEC;position:absolute;inset:0;font-size:3.4cqw;line-height:1.3;color:var(--ink);background:#fff}
.x p{margin:0}.x small{display:block;font-size:.88em;color:var(--mute)}.x b{font-weight:600}.x i{font-style:normal}
.vis .x p{font-size:var(--fs,3.4cqw);line-height:var(--lh,1.3);color:var(--c,inherit);max-width:none}
.x ul{list-style:none;margin:0;padding:0}.x u{text-decoration:none}
.t6{animation:t6 12s var(--ease) infinite}
@keyframes t6{0%,6%{opacity:0;transform:translateY(1.4cqw)}10%,92%{opacity:1;transform:none}97%,100%{opacity:0;transform:none}}
.t10{animation:t10 12s var(--ease) infinite}
@keyframes t10{0%,10%{opacity:0;transform:translateY(1.4cqw)}14%,92%{opacity:1;transform:none}97%,100%{opacity:0;transform:none}}
.t16{animation:t16 12s var(--ease) infinite}
@keyframes t16{0%,16%{opacity:0;transform:translateY(1.4cqw)}20%,92%{opacity:1;transform:none}97%,100%{opacity:0;transform:none}}
.t18{animation:t18 12s var(--ease) infinite}
@keyframes t18{0%,18%{opacity:0;transform:translateY(1.4cqw)}22%,92%{opacity:1;transform:none}97%,100%{opacity:0;transform:none}}
.t20{animation:t20 12s var(--ease) infinite}
@keyframes t20{0%,20%{opacity:0;transform:translateY(1.4cqw)}24%,92%{opacity:1;transform:none}97%,100%{opacity:0;transform:none}}
.t24{animation:t24 12s var(--ease) infinite}
@keyframes t24{0%,24%{opacity:0;transform:translateY(1.4cqw)}28%,92%{opacity:1;transform:none}97%,100%{opacity:0;transform:none}}
.t28{animation:t28 12s var(--ease) infinite}
@keyframes t28{0%,28%{opacity:0;transform:translateY(1.4cqw)}32%,92%{opacity:1;transform:none}97%,100%{opacity:0;transform:none}}
.t32{animation:t32 12s var(--ease) infinite}
@keyframes t32{0%,32%{opacity:0;transform:translateY(1.4cqw)}36%,92%{opacity:1;transform:none}97%,100%{opacity:0;transform:none}}
.t38{animation:t38 12s var(--ease) infinite}
@keyframes t38{0%,38%{opacity:0;transform:translateY(1.4cqw)}42%,92%{opacity:1;transform:none}97%,100%{opacity:0;transform:none}}
.t40{animation:t40 12s var(--ease) infinite}
@keyframes t40{0%,40%{opacity:0;transform:translateY(1.4cqw)}44%,92%{opacity:1;transform:none}97%,100%{opacity:0;transform:none}}
.t44{animation:t44 12s var(--ease) infinite}
@keyframes t44{0%,44%{opacity:0;transform:translateY(1.4cqw)}48%,92%{opacity:1;transform:none}97%,100%{opacity:0;transform:none}}
.t46{animation:t46 12s var(--ease) infinite}
@keyframes t46{0%,46%{opacity:0;transform:translateY(1.4cqw)}50%,92%{opacity:1;transform:none}97%,100%{opacity:0;transform:none}}
.t52{animation:t52 12s var(--ease) infinite}
@keyframes t52{0%,52%{opacity:0;transform:translateY(1.4cqw)}56%,92%{opacity:1;transform:none}97%,100%{opacity:0;transform:none}}
.t56{animation:t56 12s var(--ease) infinite}
@keyframes t56{0%,56%{opacity:0;transform:translateY(1.4cqw)}60%,92%{opacity:1;transform:none}97%,100%{opacity:0;transform:none}}
.t62{animation:t62 12s var(--ease) infinite}
@keyframes t62{0%,62%{opacity:0;transform:translateY(1.4cqw)}66%,92%{opacity:1;transform:none}97%,100%{opacity:0;transform:none}}
.t66{animation:t66 12s var(--ease) infinite}
@keyframes t66{0%,66%{opacity:0;transform:translateY(1.4cqw)}70%,92%{opacity:1;transform:none}97%,100%{opacity:0;transform:none}}
.h40{animation:h40 12s var(--ease) infinite}
@keyframes h40{0%,40%{opacity:1}43%,100%{opacity:0}}
.h46{animation:h46 12s var(--ease) infinite}
@keyframes h46{0%,46%{opacity:1}49%,100%{opacity:0}}
.w10{animation:w10 12s var(--ease) infinite}
@keyframes w10{0%,10%{clip-path:inset(0 0 100% 0)}16%,92%{clip-path:inset(0)}97%,100%{clip-path:inset(0 0 100% 0)}}
.w40{animation:w40 12s var(--ease) infinite}
@keyframes w40{0%,40%{clip-path:inset(0 0 100% 0)}46%,92%{clip-path:inset(0)}97%,100%{clip-path:inset(0 0 100% 0)}}

/* build */
.vis img.xshot{object-position:50% 0;background:#fff}
.xs-toast{position:absolute;top:9cqw;inset-inline-end:3cqw;width:56cqw;display:flex;align-items:center;gap:2.2cqw;padding:2.2cqw 2.6cqw;border-radius:4.4cqw;background:rgba(246,246,248,.96);box-shadow:0 3cqw 9cqw -3cqw rgba(0,0,0,.4),0 0 0 .5px rgba(0,0,0,.08)}
.xs-app{flex:none;width:8.4cqw;height:8.4cqw;border-radius:2cqw;background:#fff;display:grid;place-items:center;box-shadow:0 0 0 .5px rgba(0,0,0,.1);color:#95BF47}
.xs-app svg{width:5.4cqw;height:5.4cqw}
.xs-body{flex:1;min-width:0;display:block}
.xs-row{display:flex;justify-content:space-between;align-items:baseline;gap:1.6cqw}
.xs-row b{font-size:3.1cqw;white-space:nowrap}.xs-row time{font-size:2.5cqw;color:var(--mute)}
.xs-toast small{font-size:2.9cqw}

/* ai: three pairs, five seconds each. A wipe reveals the scene, then the owner's approval lands. */
.xa-s{position:absolute;inset:0;display:grid;grid-template-columns:27cqw 6cqw minmax(0,1fr);gap:1.6cqw;align-items:center;padding:5cqw;background:#fff;animation:xa-scene 15s linear infinite backwards}
.xa-s.s2{animation-delay:5s}.xa-s.s3{animation-delay:10s}
@keyframes xa-scene{0%{opacity:0}2%,31%{opacity:1}33%,100%{opacity:0}}
.xa-src,.xa-out{position:relative;border-radius:2.4cqw;overflow:hidden;background:var(--bone)}
.xa-src{aspect-ratio:1}
.xa-out{height:65cqw}
.xa-src span,.xa-tag{position:absolute;inset-block-end:1.6cqw;inset-inline-start:1.6cqw;background:#fff;border-radius:1.2cqw;padding:.5cqw 1.6cqw;font-size:2.8cqw}
.xa-dots{display:flex;justify-content:center;gap:.9cqw}
.xa-dots i{width:1.2cqw;height:1.2cqw;border-radius:50%;background:var(--pink);animation:xa-dot 1.4s ease-in-out infinite}
.xa-dots i:nth-child(2){animation-delay:.15s}.xa-dots i:nth-child(3){animation-delay:.3s}
@keyframes xa-dot{0%,100%{opacity:.2}50%{opacity:1}}
.xa-w,.xa-tag{animation:xa-wipe 15s var(--ease) infinite backwards}
.xa-tag{animation-name:xa-fade}
.xa-ok{position:absolute;top:2cqw;inset-inline-end:2cqw;display:flex;align-items:center;gap:1.2cqw;padding:.8cqw 2cqw .8cqw 1.2cqw;border-radius:99px;background:var(--pink);color:#fff;font-size:3cqw;font-weight:600;animation:xa-ok 15s var(--ease) infinite backwards}
.xa-ok i{display:block;width:3cqw;height:3cqw}.xa-ok svg{display:block;width:100%;height:100%}
.s2 .xa-w,.s2 .xa-tag,.s2 .xa-ok{animation-delay:5s}.s3 .xa-w,.s3 .xa-tag,.s3 .xa-ok{animation-delay:10s}
@keyframes xa-wipe{0%,7%{clip-path:inset(0 0 100% 0)}15%,100%{clip-path:inset(0)}}
@keyframes xa-fade{0%,12%{opacity:0}16%,100%{opacity:1}}
@keyframes xa-ok{0%,19%{opacity:0;transform:scale(.92)}22%,100%{opacity:1;transform:none}}

/* management */
.xm-chat{position:absolute;top:5cqw;bottom:5cqw;inset-inline-start:5cqw;width:53cqw;display:flex;flex-direction:column;gap:1.8cqw}
.xm-b{max-width:88%;padding:1.8cqw 2.8cqw;border-radius:3cqw;width:fit-content}
.xm-b.me{background:var(--bone);align-self:flex-start;border-start-start-radius:.8cqw}
.xm-b.us{--c:#fff;background:var(--pink);align-self:flex-end;border-start-end-radius:.8cqw}
.xm-sum{margin-top:auto!important;display:flex;align-items:center;gap:1.8cqw;padding-top:2.4cqw;border-top:1px solid var(--soft);--fs:3.3cqw;font-weight:500}
.xm-sum i{flex:none;width:4.6cqw;height:4.6cqw;border-radius:50%;background:var(--pink);color:#fff;display:grid;place-items:center}
.xm-sum svg{width:62%;height:62%}
.xm-store{position:absolute;top:5cqw;bottom:5cqw;inset-inline-end:5cqw;width:30cqw;border:1px solid var(--soft);border-radius:2.6cqw;overflow:hidden}
.xm-ban{position:absolute;inset:0 0 auto;height:6.4cqw;display:grid;place-items:center;background:var(--pink);color:#fff;font-size:3cqw;font-weight:600}

/* upgrades: one wipe, there and back along the same path */
.xu-win{position:absolute;inset:5cqw;overflow:hidden;border:1px solid var(--soft);border-radius:2.6cqw}
.xu-l{position:absolute;inset:0;padding:0 3cqw 3cqw;overflow:hidden;background:#fff}
.xu-chip{position:absolute;top:5.4cqw;right:2cqw;padding:.5cqw 2cqw;border-radius:99px;background:var(--ink);color:#fff;font-size:2.9cqw;font-weight:500;direction:rtl}
.xu-chip--on{top:1.8cqw;background:var(--pink)}
.xu-old{background:#f3f3f3;font-family:"Times New Roman",Times,serif;text-align:left}
.xu-promo{margin:0 -3cqw!important;padding:.8cqw;background:#ffe74c;--fs:2.6cqw;--lh:1.2;font-family:Arial,sans-serif;font-weight:700;text-align:center}
.xu-brand{--fs:3.6cqw;font-weight:700;padding-top:1.6cqw;text-decoration:underline}
.xu-h2{--fs:5.4cqw}
.xu-mess{display:grid;grid-template-columns:24cqw 30cqw 20cqw;gap:2.4cqw;align-items:start;margin-top:1.6cqw}
.xu-mess>div:nth-child(1) img.xi{height:30cqw!important}
.xu-mess>div:nth-child(2) img.xi{height:21cqw!important}
.xu-mess>div:nth-child(3) img.xi{height:17cqw!important}
.xu-mess small{font-family:"Courier New",monospace;font-size:2.6cqw;color:#333;margin:.6cqw 0;white-space:nowrap}
.xu-mess u{display:block;padding:.5cqw;background:#2563eb;color:#fff;font:400 2.5cqw/1.3 Arial,sans-serif;text-align:center;width:fit-content}
.xu-new{clip-path:inset(0);animation:xu-clip 12s cubic-bezier(.77,0,.175,1) infinite}
@keyframes xu-clip{0%,16%{clip-path:inset(0 0 0 100%)}50%,84%{clip-path:inset(0)}98%,100%{clip-path:inset(0 0 0 100%)}}
.xu-handle{position:absolute;top:0;bottom:0;right:0;width:2px;background:var(--pink);opacity:0;animation:xu-move 12s cubic-bezier(.77,0,.175,1) infinite}
.xu-handle::after{content:"";position:absolute;top:50%;left:50%;width:6cqw;height:6cqw;margin:-3cqw;border-radius:50%;background:var(--pink);box-shadow:0 0 0 1cqw rgba(228,35,83,.18)}
@keyframes xu-move{0%,12%{transform:none;opacity:0}16%{transform:none;opacity:1}48%{opacity:1}50%,84%{transform:translateX(calc(-90cqw + 2px));opacity:0}86%{opacity:1}96%{opacity:1}98%,100%{transform:none;opacity:0}}
.vis img.xu-real{object-position:50% 0}
.xu-new{padding:0}

/* growth: right side reads the page, left side acts on it */
.xg-page{position:absolute;top:5cqw;bottom:5cqw;inset-inline-start:5cqw;width:30cqw;border:1px solid var(--soft);border-radius:2.6cqw;overflow:hidden}
.xg-heat{position:absolute;border-radius:50%;background:radial-gradient(closest-side,rgba(228,35,83,.85),rgba(255,160,40,.6) 45%,rgba(255,220,60,.28) 70%,transparent);pointer-events:none}
.xg-heat.a{width:24cqw;height:24cqw;top:12%;left:50%;margin-left:-12cqw}
.xg-heat.b{width:28cqw;height:13cqw;top:85.5%;left:50%;margin:-6.5cqw 0 0 -14cqw}
.xg-tag{position:absolute;top:3.2cqw;inset-inline-start:3.2cqw;padding:.5cqw 2cqw;border-radius:99px;background:#fff;font-size:2.8cqw;font-weight:500;box-shadow:0 0 0 1px var(--soft)}
.xg-cart{position:absolute;top:5cqw;bottom:5cqw;inset-inline-end:5cqw;width:52cqw;display:flex;flex-direction:column;gap:1.8cqw}
.xg-h{--fs:4cqw;font-weight:600}
.xg-r{display:flex;align-items:center;gap:2cqw;padding-top:1.8cqw;border-top:1px solid var(--soft);font-size:3.2cqw}
.vis .xg-r img.xi{flex:none;width:10.5cqw;height:10.5cqw;border-radius:1.2cqw;background:var(--bone)}
.xg-r>span{flex:1;min-width:0;display:block}
.xg-up b{font-size:3cqw;white-space:nowrap}
.xg-up{padding:1.6cqw;border:1px solid var(--pink);border-radius:2cqw}
.xg-add{position:relative;flex:none;width:6.4cqw;height:6.4cqw;border-radius:50%;background:var(--pink);color:#fff;display:block}
.xg-add b{position:absolute;inset:0;display:grid;place-items:center}
.xg-add svg{width:58%;height:58%}
.xg-sum{margin-top:auto}
.xg-swap{position:relative;display:grid}
.xg-swap>*{grid-area:1/1}
.x small.xg-won{color:var(--pink);font-weight:600}
.xg-bar{height:1.4cqw;margin:1cqw 0 1.8cqw;border-radius:99px;background:var(--paper-3);overflow:hidden}
.xg-bar i{display:block;height:100%;background:var(--pink);border-radius:99px;transform-origin:100% 50%;animation:xg-fill 12s var(--ease) infinite}
@keyframes xg-fill{0%,22%{transform:scaleX(0)}30%,42%{transform:scaleX(.6)}52%,100%{transform:none}}
.xg-tot{display:flex;justify-content:space-between;align-items:baseline;--fs:3.6cqw;font-weight:600}
.xg-tot .xg-swap{text-align:end}

@media (prefers-reduced-motion:reduce){.vis *,.vis *::before,.vis *::after{animation:none!important}.xg-add .h40,.xg-swap .h46,.xu-old{visibility:hidden}.xu-handle{display:none}.xa-s.s1,.xa-s.s2{visibility:hidden}}

/* store password: it has to be seen before the click */
.pw,.ph--case .pw{display:inline-flex;align-items:center;justify-content:center;gap:8px;width:fit-content;padding:9px 16px;border:1.5px solid var(--pink);border-radius:var(--ctl-r);background:#fff;color:var(--ink);font-size:16px;font-weight:500;line-height:1.2;text-align:center}
.pw svg{flex:none;width:18px;height:18px;color:var(--pink)}
.pw b{color:var(--pink);font-size:19px;font-weight:700;letter-spacing:.08em}
.pw-row{display:flex;flex-wrap:wrap;align-items:center;gap:10px}
.cta .pw{width:100%}

/* hero: separate crops for desktop and phone */
.hx>picture{position:absolute;inset:0;display:block}
.hx>picture img{display:block;width:100%;height:100%;object-fit:cover;object-position:0 50%}
.hx::after{background:linear-gradient(to left,rgba(0,0,0,.46),rgba(0,0,0,0) 66%)}
@media (max-width:800px){
  .hx>picture img{object-position:50% 0}
  .hx::after{background:linear-gradient(to top,rgba(0,0,0,.84) 40%,rgba(0,0,0,0) 72%)}
}
/* up to tablet the text sits under the photo, so it never covers her face */
@media (max-width:1000px){
  .hx{display:block;min-height:0;background:#3B4A3E}
  .hx>picture{position:relative;inset:auto;aspect-ratio:3/2}
  .hx::after{display:none}
  .hx-t{position:relative;inset:auto;max-width:none;padding:24px clamp(18px,3.6vw,32px) 26px}
}
@media (max-width:800px){
  .hx>picture{aspect-ratio:1/1}
  .hx>picture img{object-position:50% 14%}
}
/* phones: the photo fills the screen, the type sits low, the longer text moves under it */
.hx-more{display:none}
@media (max-width:800px){
  .hx{display:flex;flex-direction:column;justify-content:flex-end;min-height:calc(100svh - 92px);background:#222}
  .hx>picture{position:absolute;inset:0;aspect-ratio:auto}
  .hx>picture img{object-position:50% 0}
  .hx::after{display:block;background:linear-gradient(to top,rgba(0,0,0,.78) 26%,rgba(0,0,0,0) 56%)}
  .hx-t{padding:0 18px 20px}
  .hx-p,.hx-s{display:none}
  .hx-more{display:block;padding:18px 2px 4px}
  .hx-more p{margin:0;font-size:17px;line-height:1.5;color:var(--ink)}
  .hx-more small{display:block;margin-top:8px;font-size:14px;color:var(--mute)}
}
@media (max-width:800px){
  .hx-c2 .btn--ghost .ic{display:none}
  .hx-c2 .btn{white-space:nowrap}
}
@media (max-width:800px) and (max-height:700px){
  .hx-c{display:none}
  .hx h1{font-size:25px}
  .hx-t{gap:10px;padding-bottom:14px}
  .hx-c2{gap:8px}
  .hx-c2 .btn{min-height:44px;padding-block:8px;font-size:15px}
}

/* build visual: one store builds up piece by piece, nothing swaps or jumps */
.xb-win{position:absolute;inset:5cqw 5cqw 5cqw 5cqw;border:1px solid var(--soft);border-radius:2.6cqw;overflow:hidden;background:#fff;box-shadow:0 3cqw 8cqw -5cqw rgba(0,0,0,.3)}
.xb-bar{display:flex;gap:.9cqw;padding:1.3cqw 1.8cqw;border-bottom:1px solid var(--soft);background:#fff}
.xb-bar i{width:1.2cqw;height:1.2cqw;border-radius:50%;background:var(--soft)}
.xb-site{position:relative;height:calc(100% - 4cqw);background:var(--bone)}
.vis img.xb-hero{height:37cqw;object-position:50% 0;animation:xb-hero 14s cubic-bezier(.16,1,.3,1) infinite}
@keyframes xb-hero{0%,3%{clip-path:inset(0 0 100% 0)}12%,94%{clip-path:inset(0)}98%,100%{clip-path:inset(0 0 100% 0)}}
.xb-prods{display:grid;grid-template-columns:repeat(3,1fr);gap:1.4cqw;padding:1.4cqw}
.xb-p{height:19cqw;border-radius:1.2cqw;overflow:hidden;background:#fff}
.xb-p.p0{animation:xb-p0 14s var(--ease) infinite}.xb-p.p1{animation:xb-p1 14s var(--ease) infinite}.xb-p.p2{animation:xb-p2 14s var(--ease) infinite}
@keyframes xb-p0{0%,16%{opacity:0;transform:translateY(3cqw)}21%,94%{opacity:1;transform:none}98%,100%{opacity:0}}
@keyframes xb-p1{0%,19%{opacity:0;transform:translateY(3cqw)}24%,94%{opacity:1;transform:none}98%,100%{opacity:0}}
@keyframes xb-p2{0%,22%{opacity:0;transform:translateY(3cqw)}27%,94%{opacity:1;transform:none}98%,100%{opacity:0}}
.xb-links{position:absolute;top:10cqw;inset-inline-start:8cqw;display:flex;flex-direction:column;gap:1.4cqw;width:47cqw}
.xb-links li{display:flex;align-items:center;gap:1.8cqw;padding:1.6cqw 2.2cqw;border-radius:2cqw;background:#fff;font-size:3.3cqw;font-weight:500;box-shadow:0 2cqw 6cqw -2.4cqw rgba(0,0,0,.45),0 0 0 .5px rgba(0,0,0,.08)}
.xb-links li>i{flex:none;width:4.4cqw;height:4.4cqw;border-radius:50%;background:var(--pink);color:#fff;display:grid;place-items:center}
.xb-links svg{width:62%;height:62%}
.xb-links .k0{animation:xb-k0 14s var(--ease) infinite}.xb-links .k1{animation:xb-k1 14s var(--ease) infinite}.xb-links .k2{animation:xb-k2 14s var(--ease) infinite}
@keyframes xb-k0{0%,34%{opacity:0;transform:translateX(3cqw)}39%,94%{opacity:1;transform:none}98%,100%{opacity:0}}
@keyframes xb-k1{0%,44%{opacity:0;transform:translateX(3cqw)}49%,94%{opacity:1;transform:none}98%,100%{opacity:0}}
@keyframes xb-k2{0%,54%{opacity:0;transform:translateX(3cqw)}59%,94%{opacity:1;transform:none}98%,100%{opacity:0}}
.xb-order{top:auto!important;bottom:8cqw;inset-inline-end:8cqw;animation:xb-order 14s var(--ease) infinite}
@keyframes xb-order{0%,66%{opacity:0;transform:translateY(4cqw)}71%,94%{opacity:1;transform:none}98%,100%{opacity:0}}
/* upgrades: the "before" is a product page too */
.xu-pdp{display:grid;grid-template-columns:34cqw minmax(0,1fr);gap:3cqw;margin-top:1.6cqw;align-items:start}
.vis .xu-pic img.xi{height:38cqw;background:#fff}
.xu-h2{--fs:5cqw}
.vis .x .xu-price{--fs:3.8cqw;--c:#b00;font-weight:700;font-family:Arial,sans-serif}
.xu-info small{font-family:"Courier New",monospace;font-size:2.7cqw;color:#333;margin:1cqw 0 1.6cqw}
.xu-info u{display:block;width:fit-content;padding:.8cqw 1.4cqw;background:#2563eb;color:#fff;font:400 2.9cqw/1.3 Arial,sans-serif}
.vis img.xu-real{object-position:50% 0}

/* password under every store card, on the left */
.wk-t{grid-template-columns:auto minmax(0,1fr) auto}
.wk-t .pw{grid-column:3;grid-row:1/3;align-self:center;justify-self:end;padding:7px 12px;font-size:14px;gap:6px;white-space:nowrap}
.wk-t .pw svg{width:15px;height:15px}
.wk-t .pw b{font-size:16px}
@media (max-width:800px){
  .wk-t{grid-template-columns:1fr}
  .wk-t .pw{grid-column:auto;grid-row:auto;margin-top:6px}
}

/* service process, in place of the facts */
.how{list-style:none;margin:0;padding:0;display:flex;flex-direction:column}
.how li{display:grid;grid-template-columns:auto minmax(0,1fr);gap:clamp(12px,1.6vw,22px);padding:clamp(16px,1.8vw,24px) 0;border-top:1px solid var(--soft)}
.how li:first-child{border-top:0;padding-top:0}
.how h2{margin:0 0 6px;font-size:clamp(19px,1.6vw,24px);font-weight:500;line-height:1.25}
.how p{margin:0;color:var(--mute);font-size:clamp(15px,1.15vw,17px);line-height:1.5}
.how .d{color:var(--pink);line-height:1}

/* work pages: what was built, page by page */
.bt-h p{color:var(--mute);margin:12px 0 0;font-size:clamp(16px,1.25vw,20px);max-width:60ch}
.bt-g{margin-top:clamp(22px,3vw,44px);border-bottom:1px solid var(--soft)}
.bt-r{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,3fr);gap:clamp(12px,3vw,48px);padding:clamp(18px,2vw,28px) 0;border-top:1px solid var(--soft)}
.bt-r h3{margin:0;font-size:clamp(19px,1.6vw,24px);font-weight:500;line-height:1.25}
.bt-r ul{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:10px clamp(16px,3vw,40px)}
.bt-r li{position:relative;padding-inline-start:18px;font-size:clamp(15px,1.15vw,17px);line-height:1.4}
.bt-r li::before{content:"";position:absolute;inset-inline-start:0;top:.55em;width:7px;height:7px;border-radius:50%;background:var(--pink)}
.bt .rel{margin-top:18px}
@media (max-width:800px){.bt-r{grid-template-columns:1fr}.bt-r ul{grid-template-columns:1fr}}

/* home: problem, bridge, outcome */
.br-g{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:0;margin-top:clamp(24px,3vw,44px);border-radius:var(--r);border:1px solid var(--line);overflow:hidden}
.br-c{padding:clamp(22px,2.6vw,40px)}
.br-c h3{margin:0 0 14px;font-size:clamp(20px,1.7vw,26px);font-weight:500;line-height:1.2}
.br-c ul{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:12px}
.br-c li{font-size:clamp(16px,1.2vw,18px);line-height:1.45;color:var(--mute)}
.br-c--on{background:var(--pink);color:#fff}
.br-c--on li{color:#fff}
.br-how{margin:18px 0 0;font-size:clamp(16px,1.2vw,18px);line-height:1.5}
.br-how a{font-weight:500;text-underline-offset:.25em}
@media (max-width:800px){.br-g{grid-template-columns:1fr}}

/* closing band: a tone-on-tone pink set behind the form */
.close{background:var(--pink) url(/img/close-bg.webp) right bottom/cover no-repeat}
@media (max-width:800px){.close{background-position:80% bottom}}
@media (min-width:1001px){.hx>picture img{object-position:0 22%}}

/* "details" reads as a button, not a stray word */
.more{display:inline-flex;align-items:center;justify-content:center;gap:8px;width:fit-content;min-height:44px;padding:0 18px;border:1px solid var(--ink);border-radius:var(--ctl-r);background:#fff;color:var(--ink);font-size:15px;font-weight:500;text-decoration:none;transition:background .2s ease,color .2s ease,border-color .2s ease}
.more .ar{width:17px;height:17px}
@media (hover:hover) and (pointer:fine){a:hover>.more,.s-t:hover .more,.more:hover{background:var(--pink);border-color:var(--pink);color:#fff}}

/* AI visual: the source sits under the result, so the frame is never empty */
.xa-out img.xi{position:absolute;inset:0}
.vis img.xa-under{filter:saturate(.9)}
/* upgrades: the "before" is a plain default store */
.xu-old{background:#fff;font-family:Arial,Helvetica,sans-serif}
.xu-brand{--fs:3.4cqw;font-weight:400;--pt:1.6cqw;text-decoration:none;padding-bottom:1.4cqw;border-bottom:1px solid #ddd;margin:0 -3cqw!important;padding-inline:3cqw}
.xu-h2{--fs:4.6cqw}
.vis .x .xu-price{--fs:3.4cqw;--c:#333;font-weight:400}
.xu-info u{margin-top:1.4cqw;background:#222;padding:1cqw 2cqw;font:400 2.9cqw/1.3 Arial,sans-serif}
.xu-info small{font-family:Arial,sans-serif;margin-top:1.4cqw;color:#666}
.vis .xu-pic img.xi{height:40cqw}
.close{background-image:url(/img/close-bg4.webp);background-size:cover;background-position:right bottom}
@media (max-width:1000px){.close{background-image:none}}

/* management: only the announcement bar changes on the real page */
.xm-store{position:absolute}
.xm-ann{position:absolute;inset:0 0 auto;height:5.4cqw;display:grid;place-items:center;background:#16295A;color:#fff;font-size:2.5cqw;font-weight:500;overflow:hidden}
.xm-ann>span{grid-area:1/1;white-space:nowrap}
.xm-ann .a1{animation:xm-a1 12s var(--ease) infinite}
@keyframes xm-a1{0%,46%{opacity:0;transform:translateY(100%)}51%,92%{opacity:1;transform:none}97%,100%{opacity:0}}
.xm-ann .a0{animation:xm-a0 12s var(--ease) infinite}
@keyframes xm-a0{0%,46%{opacity:1;transform:none}51%,92%{opacity:0;transform:translateY(-100%)}97%,100%{opacity:1;transform:none}}
/* ai: one example, generic product photo to a model wearing it */
.xa-s{animation:none}
@keyframes xa-wipe{0%,12%{clip-path:inset(0 0 100% 0)}26%,94%{clip-path:inset(0)}100%{clip-path:inset(0 0 100% 0)}}
@keyframes xa-fade{0%,22%{opacity:0}28%,94%{opacity:1}100%{opacity:0}}
@keyframes xa-ok{0%,34%{opacity:0;transform:scale(.92)}38%,94%{opacity:1;transform:none}100%{opacity:0}}

/* the pink "what we do" panel carries a faint brand mark */
.br-c--on{position:relative;overflow:hidden}
.br-c--on>*{position:relative;z-index:1}
.br-c--on::after{content:"";position:absolute;inset-block-end:-12%;inset-inline-end:-4%;width:58%;height:100%;background:url(/img/scaly-mark2.png) center/contain no-repeat;filter:brightness(0) invert(1);opacity:.12;pointer-events:none}

/* closing band on phones and tablets: the set sits below the form, on its own crop */
@media (max-width:1000px){
  .close{padding-bottom:calc(61.8vw + 8px);background-color:var(--pink);background-image:linear-gradient(to bottom,var(--pink) 0,rgba(228,35,83,0) 34%),url(/img/close-m2.webp);background-size:100% 61.8vw,100% 61.8vw;background-position:center bottom,center bottom;background-repeat:no-repeat}
}

/* partner badge sits above the hero headline */
.hx-t>.sp{position:static;margin:0;border-color:transparent}
.br-c--on::after{inset-block:auto 6%;inset-inline:auto 5%;width:44%;height:84%;background-position:center}

/* card rules must not stretch text inside the visuals */
.vis .x p{flex:none}
/* management: the bar has its own strip, the store's nav stays visible under it */
.xm-ann{height:4.6cqw;font-size:2.4cqw}
.vis .xm-store img.xi{margin-top:1.7cqw}
@keyframes xm-a1{0%,46%{opacity:0;transform:none}50%,92%{opacity:1;transform:none}97%,100%{opacity:0;transform:none}}
@keyframes xm-a0{0%,45%{opacity:1;transform:none}48%,93%{opacity:0;transform:none}97%,100%{opacity:1;transform:none}}

/* footer bottom row: partner mark in the middle, no pill */
.ft-z{display:grid;grid-template-columns:1fr auto 1fr;align-items:center;gap:12px}
.ft-z>span:last-child{justify-self:end}
.ft-z .sp{margin:0;padding:0;border:0;background:none;border-radius:0}
@media (max-width:480px){.ft-z{grid-template-columns:1fr;justify-items:center;text-align:center}.ft-z>span:last-child{justify-self:center}}

/* phones: the same photo as desktop, cropped on her face, ending above the text */
@media (max-width:800px){
  .hx{background:#0d100d}
  .hx>picture{inset:0 0 auto;height:82%}
  .hx>picture img{object-position:30% 0}
  .hx::after{background:linear-gradient(to top,#0d100d 19%,rgba(13,16,13,0) 58%)}
}
/* phones: she sits to the right, the racket is in frame on the left */
@media (max-width:800px){
  .hx>picture{height:66%}
  .hx>picture img{object-position:7% 0}
  .hx::after{background:linear-gradient(to top,#0d100d 35%,rgba(13,16,13,0) 58%)}
}

/* phone header: logo centred, burger at the side, no button */
@media (max-width:800px){
  .top{grid-template-columns:1fr auto 1fr}
  .logo{grid-column:2;justify-self:center}
  .top-c{grid-column:3;justify-self:end}
  .top-cta{display:none}
}
/* open menu: sized as navigation, and it stays inside the page frame */
.menu{justify-content:flex-start;padding:8px 20px 28px;gap:20px}
.menu nav a{font-size:clamp(20px,5.4vw,24px);font-weight:500;letter-spacing:-.01em;line-height:1.3;padding:14px 0;border-bottom-color:var(--soft)}
.menu nav a:last-child{display:flex;align-items:center;justify-content:center;min-height:52px;margin-top:16px;padding:0 16px;font-size:17px;border-radius:var(--ctl-r)}
.menu p{font-size:16px;margin:0}
.menu>.sp{margin-top:auto}
/* phones: a little larger photo, lighter fade */
@media (max-width:800px){
  .hx>picture{height:76%}
  .hx>picture img{object-position:15% 0}
  .hx::after{background:linear-gradient(to top,#0d100d 23%,rgba(13,16,13,.5) 34%,rgba(13,16,13,0) 50%)}
}

/* looping gallery: free movement, no snap, grab to drag */
.lab-loop{scroll-snap-type:none;scroll-padding-inline:0;cursor:grab;scrollbar-width:none;overscroll-behavior-x:contain}
.lab-loop::-webkit-scrollbar{display:none}
.lab-loop>*{scroll-snap-align:none}
.lab-loop.is-drag{cursor:grabbing;user-select:none}
.lab-loop.is-drag img,.lab-loop img{-webkit-user-drag:none;user-select:none}

/* closing band: just the pitch and the form; contact details stay on the contact page and in the footer */
.close:not(.close--page) .close-c{display:none}


/* QA pass */
.vh{position:absolute;width:1px;height:1px;margin:-1px;padding:0;overflow:hidden;clip-path:inset(50%);white-space:nowrap;border:0}
/* the gallery sits on black: a loading tile must not flash white */
.lab-loop .aic{background:#1c1c1c}
/* the store visual: the wordmark stays whole, the product row takes the height it gave up */
.vis img.xb-hero{height:43cqw}
.xb-prods{padding:1.2cqw}
/* small links keep their look, with a finger-sized hit area */
.ft-z a,.crumb a,.close-c a,.logo{position:relative}
.ft-z a::after,.crumb a::after,.close-c a::after,.logo::after{content:"";position:absolute;inset:-12px -4px}
/* the floating WhatsApp button steps aside while the hero's own WhatsApp button is on screen */
.float-wa{transition:opacity .2s,transform .2s}
.float-wa.is-off{opacity:0;pointer-events:none;transform:scale(.8)}
.xb-win{background:var(--bone)}
.xb-bar{background:#fff}

/* five selling points: one row on wide screens, an even grid below */
.inc-g--5{grid-template-columns:repeat(5,1fr)}
.inc-g--5 .inc-i:nth-child(4n){border-inline-end:1px solid var(--soft)}
.inc-g--5 .inc-i:last-child{border-inline-end:0}
@media (max-width:1100px){
  .inc-g--5{grid-template-columns:repeat(2,1fr)}
  .inc-g--5 .inc-i:nth-child(odd){border-inline-end:1px solid var(--soft)}
  .inc-g--5 .inc-i:nth-child(even){border-inline-end:0}
  .inc-g--5 .inc-i:last-child{grid-column:1/-1;border-inline-end:0}
}
@media (max-width:800px){
  .inc-g--5{grid-template-columns:1fr}
  .inc-g--5 .inc-i:nth-child(n){border-inline-end:0;padding:14px 0}
}

/* the KALMÉ room photo is portrait and only works whole: full height on wide screens, never cropped */
@media (min-width:801px){
  .ai-one>div img[src*="kalme-room"]{display:block;width:auto;height:82vh;max-height:none;aspect-ratio:4/5;margin-inline:auto}
}

/* bridge section: two banks and the span between them */
.br-g{grid-template-columns:minmax(0,1fr) clamp(44px,5vw,84px) minmax(0,1.12fr) clamp(44px,5vw,84px) minmax(0,1fr);border:0;border-radius:0;overflow:visible;padding-block:18px;align-items:stretch}
.br-c{display:flex;flex-direction:column}
.br-c--side{border:1px solid var(--line);border-radius:var(--r);background:#fff}
.br-c--on{border-radius:var(--r);margin-block:-18px;padding-block:calc(clamp(22px,2.6vw,40px) + 18px)}
.br-k{display:block;margin-bottom:12px;font-size:14px;font-weight:500;color:var(--mute)}
.br-c--on .br-k{color:#fff}
/* the span: a thin truss in brand pink with the direction of travel on it */
.br-span{position:relative;align-self:center;height:46px;border-block:3px solid var(--pink);background:repeating-linear-gradient(90deg,var(--pink) 0 1.5px,transparent 1.5px 11px);display:grid;place-items:center;margin-inline:-1px}
.br-span i{width:34px;height:34px;border-radius:50%;background:var(--pink);color:#fff;display:grid;place-items:center;font-style:normal;box-shadow:0 0 0 4px #fff}
.br-span svg{width:15px;height:15px}
@media (max-width:900px){
  .br-g{grid-template-columns:1fr;padding-block:0}
  .br-c--on{margin-block:0;padding-block:clamp(22px,2.6vw,40px)}
  .br-span{justify-self:center;align-self:auto;width:46px;height:44px;border-block:0;border-inline:3px solid var(--pink);background:repeating-linear-gradient(0deg,var(--pink) 0 1.5px,transparent 1.5px 11px);margin-inline:0;margin-block:-1px}
  .br-span svg{transform:rotate(-90deg)}
}

/* seven stores in a two-column grid: the eighth cell closes the row with the next step */
.wk-next{display:flex;flex-direction:column;justify-content:center;align-items:flex-start;gap:20px;padding:clamp(22px,2.6vw,40px);border:1px solid var(--line);border-radius:var(--r);min-height:100%}
.wk-next h3{margin:0;max-width:14em}
@media (max-width:800px){.rail .wk-next{display:none}}

/* AI visual: a quick change to the result, then it holds */
.xa-w,.xa-tag,.xa-ok{animation-duration:20s}
@keyframes xa-wipe{0%,4%{clip-path:inset(0 0 100% 0)}8%,97%{clip-path:inset(0)}100%{clip-path:inset(0 0 100% 0)}}
@keyframes xa-fade{0%,7%{opacity:0}9%,97%{opacity:1}100%{opacity:0}}
@keyframes xa-ok{0%,9%{opacity:0;transform:scale(.92)}11%,97%{opacity:1;transform:none}100%{opacity:0}}

/* upgrades and growth visuals: a third quicker */
.vis .xu *,.vis .xu *::before,.vis .xu *::after,.vis .xg *,.vis .xg *::before,.vis .xg *::after{animation-duration:8s}


/* one language: page title on home, full grid rows, three text sizes, one corner */
@media (min-width:1001px){.hx h1{font-size:clamp(46px,5vw,78px)}.hx-t{max-width:min(56%,900px)}}
.need .inc-g{grid-template-columns:repeat(4,minmax(0,1fr))}
.need .inc-g .inc-i:nth-child(n){border-inline-end:1px solid var(--soft)}
.need .inc-g .inc-i:last-child{border-inline-end:0}
.bt-r h3{font-size:clamp(18px,1.4vw,22px)}
.br-c h3{font-size:clamp(22px,1.8vw,28px)}
.inc-i p,.faq-p p,.step p,.in p,.why-i p,.svc p,.rel,.head p,.note,.br-c li,.br-how{font-size:clamp(16px,1.15vw,18px)}
.bt-h p{font-size:clamp(17px,1.3vw,20px)}
.opt span{font-size:14px}
.hx{border-radius:var(--r)}
@media (max-width:1100px){
  .need .inc-g{grid-template-columns:repeat(2,minmax(0,1fr))}
  .need .inc-g .inc-i:nth-child(n){border-inline-end:0}
  .need .inc-g .inc-i:nth-child(odd){border-inline-end:1px solid var(--soft)}
}
@media (max-width:800px){
  .need .inc-g{grid-template-columns:1fr}
  .need .inc-g .inc-i:nth-child(n){border-inline-end:0}
}

.ins--all{grid-template-columns:repeat(4,minmax(0,1fr))}
@media (max-width:1100px){.ins--all{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (max-width:800px){.ins--all{grid-template-columns:1fr}}

/* inner page titles sit below the home headline */
.ph:not(.ph--case) h1.d--xxl{font-size:clamp(30px,3.9vw,60px);letter-spacing:-.025em;line-height:1.08}